Curbing methane emissions: How five industries can counter a major climate threat

Curbing methane emissions: How five industries can counter a major climate threat

New McKinsey research shows how five industries can cut emissions with proven technologies and at a reasonable cost.

The rise of digital marketing in medtech

Digital marketing offers medtech companies powerful ways to personalize engagement with healthcare professionals and respond to their changing needs.

The new marketing model for growth: How CPGs can crack the code

A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate. Here are the key ingredients.

C2C e-commerce: Could a new business model sell more old goods?

Like other e-commerce but with less fanfare, C2C trade has expanded during the COVID-19 crisis. A new business model could support still stronger growth.

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