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Aamer Baig

Senior PartnerChicago

Helps companies use digital technologies to drive innovation, transform customer experience, and improve productivity, while also building organizational capabilities to sustain long-term impact

Aamer leads McKinsey’s work in technology in North America, helping business and technology leaders transform their organizations. By accelerating adoption of technology and cutting-edge management practices, and by skilling-up the technology talent to adapt and thrive in a rapidly evolving environment, Aamer helps tech-enable clients for the future. He also leads our digital client-service work for advanced industries, which includes aerospace and defense, automotive and assembly, and industrials and electronics.

Aamer has more than two decades of experience helping clients use digital technologies to drive innovation, transform customer experience, and improve productivity, while also building the organizational capabilities that create and sustain long-term impact and resilience. Aamer is passionate about helping clients grow their Digital Quotient and partnering with industrial clients to build and strengthen their software-and-services franchises.

Some examples of Aamer’s recent client work include the following:

  • Enterprise-wide transformation of a global industrial player, including analytics-driven commercial excellence, new digital capabilities, improvement in operations, and a new operating model
  • Digital transformation of a global industrial services company, including digital commerce, marketing, marketplace, and analytics-enabled sales efforts
  • Development and scale-up of a new software business for a leading industrial automation and equipment provider
  • Advanced-analytics transformation of a manufacturing company, including creation of a public cloud environment; agile delivery of lighthouse use cases; development of analytics capabilities across the organization, including senior management; and establishing a flexible governance model
  • Development and delivery of a multiyear digital-and-analytics transformation program for a global industrial organization, including creation of a target architecture, launch, and scale-up of a new delivery organization, and delivery of digital-driven growth and productivity initiatives
  • Advanced–analytics driven overhaul of a major electronics-and-tech company’s R&D program to improve effectiveness and win rate
  • Transformation and turnaround of a fully digital marketplace, including complete a technology overhaul to reduce costs by one-third, improved pricing, implementation of agile marketing, and establishing an analytics-driven customer-retention program

Published work

Moving past gen AI’s honeymoon phase: Seven hard truths for CIOs to get from pilot to scale,” McKinsey & Company, May 2024

Technology’s generational moment with generative AI: A CIO and CTO guide,” McKinsey & Company, July 2023

Breaking technical debt’s vicious cycle to modernize your business,” McKinsey & Company, April 2023

The CIO agenda for the next 12 months: Six make-or-break priorities,” McKinsey & Company, November 2021

The industrial CEO’s plan for the digital recovery,” McKinsey & Company, November 2020

The COVID-19 recovery will be digital: A plan for the first 90 days,” McKinsey & Company, May 2020

The CIO’s moment: Leadership through the first wave of the coronavirus crisis,” McKinsey & Company, March 2020

Why industrials should pursue a tech-enabled transformation now,” McKinsey & Company, November 2019

Accelerating the impact from a tech-enabled transformation,” McKinsey & Company, November 2019

Data as jet fuel: An interview with Boeing’s CIO,” McKinsey Quarterly,, January 2018

Five keys to digitizing aerospace and defense companies,” McKinsey & Company, December 2017

Facing digital disruption in mobility as a traditional auto player,” McKinsey & Company, December 2017

How US state governments can improve customer service,” McKinsey & Company, December 2014

Transforming public-sector IT: An Interview with the World Bank’s CIO,” McKinsey & Company, December 2010

Past experience

Diamond Management & Technology Consultants
Managing partner, financial services practice

American Management Systems (now CGI)


Carnegie Mellon University

University of Texas at Austin
BBA, management information systems