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Pavlos Exarchos

Senior PartnerLondon

Leads our work with retail and consumer goods companies in Europe, the Middle East and Africa, helping clients build world-class commercial capabilities and drive sustainable performance improvements

Since joining the firm in 2001, Pavlos has worked mainly on growth acceleration and business strategy for leading consumer-packaged-goods (CPG) companies. He serves global CPG leaders headquartered in the United Kingdom and Western Europe as well as regional champions in Eastern Europe, the Middle East, and Africa, where he leads McKinsey’s Consumer Packaged Goods practice.

His work to date has focused on food, beverages, home care, personal care, white appliances, and electronics. Pavlos has helped design and implement large-scale regional and global commercial transformations covering category strategy, revenue growth management, route to market, and digital. He has also supported several companies on business strategy, M&A, and organization design, helping expand each footprint and evolve operating models.

Published work

Rescuing the decade: A dual agenda for the consumer goods industry,” McKinsey & Company, June 2024

How Middle East and Africa retailers can accelerate e-commerce: Imperatives for now and the next normal,” McKinsey & Company, October 2020

Past experience

Brand manager


Athens University of Economics and Business
BSc, business administration