Tobias is the leader of our Retail Practice in EMEA. He also leads our consumer goods sector in Germany, Austria, and Switzerland.
Tobias supports retailers and packaged goods clients on a wide range of transformative topics. He helps define strategies for success in new or changing environments; he leads commercial as well as operational transformations; and he supports his clients in organizational change.
Tobias specializes in helping retailers master the challenges of e-tailing (from different customer requirements to completely different operating models necessary to deliver e-services), and how to integrate big data and advanced analytics insights into day to day processes.
Examples of his most recent projects include:
- delivering a post-merger management program and securing synergies while simultaneously leveraging cross-country best practices for a Central European grocer
- designing a strategy to transform a top European DIY retailer into a leading omni-channel business focusing on their strategy, business, and organization models
- using big data to secure a completely new set of insights in customer needs for one of Europe’s leading grocers in order to run analytic-based assortment optimization and pricing decisions
- developing new format strategies in a discounter-dominated competitive arena for grocers in EMEA
Tobias is the author of many articles and founder and senior content manager of McKinsey’s journal Perspectives on retail and consumer goods.