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Tobias Schneiderbauer

Associate Partner, Munich

Serves global automotive and mobility companies on technology disruptions and the shift towards lifecycle products and services; co-leads connectivity at the McKinsey Center for Future Mobility

Tobias

Tobias advises global automotive OEMs, truck OEMs, their suppliers, and mobility companies on technology disruptions and the shift towards lifecycle products and services. This can include car-data monetization and connected cars. He co-leads connectivity at the McKinsey Center for Future Mobility and leads the Mobility Experience and Technology Lab together with the Fraunhofer Institute to research changes of future mobility experience in the interior.

Recent examples of his work include the following:

  • conducting a car-data monetization strategy and business build for an automotive OEM
  • developing the overall research and development target picture for an automotive OEM
  • developing a lifecycle-services strategy for a commercial vehicle OEM
  • developing an electronic and software strategy for an automotive supplier derived from OEM's future architecture
  • developing a connected data strategy for a mobility service provider
  • supporting the due diligence on a Tier-1 supplier related to connected service and data monetization
  • conducting a future-of-interior strategy study for an automotive supplier
  • conducting a growth strategy study for a tolling and IT company

Published Work

The future of interior in automotive,” McKinsey & Company, November 2021

Unlocking Large-Scale, Long-Term Capital for Sustainable Mobility: Introducing Key Mobility Investment Archetypes”, World Economic Forum, September 2021

Automobilindustrie: Die Zukunft des Innenraums,” (The future of interior in automotive) McKinsey & Company, September 2021

Unlocking the full life-cycle value from connected-car data,” McKinsey & Company, February 2021

Subscribed to future auto finance yet?,” McKinsey & Company, November 2020

Why shared mobility is poised to make a comeback after the crisis,” McKinsey & Company, July 2020

Learn, work, play, shop, encounter – how to create the best mobility experience in(conditional) autonomous vehicles,” McKinsey & Company, September 2019

Education

Technical University of Munich, National University of Singapore, UC Berkeley
Diploma in business administration and electrical engineering

Center for Digital Technology and Management
Honors degree in technology management

Karlsruhe Institute of Technology
PhD