This is a profile image of Thomas Schumacher

Thomas Schumacher

Senior PartnerDüsseldorf

Focuses on growth transformation and strategy engagements for internet marketplaces and media companies

Thomas is a partner in McKinsey's Düsseldorf office, where he focuses on growth transformation and strategy engagements for internet marketplaces and media companies. As the global leader of our work in consumer technology and media, he helps companies shape their strategy and execution to create value through topline growth and marketing and sales topics.

Thomas has led multiple engagements involving corporate and technology strategy, M&A due diligence, business development, marketing and sales, and large-scale transformations in the telecom and consumer technology spaces, for which he continuously advises executives around the world.

Examples of Thomas’ recent client work include the following:

  • implementing a profitability program at a PE-owned leading European online media company including value-driving cost setup and IPO readiness
  • leading a multi-year implementation of a growth and margin improvement program for an online classified company, including analytics-driven pricing, improved go-to-market, and inorganic growth levers in Europe
  • introducing and establishing a new operating model, including transformation of the product management and marketing organization as well as coaching of the relevant executives in their new roles
  • leading multiple verticalization strategies for classified companies, including expansion of the value creation into new verticals, financing services, and asset-heavy expansions in Europe, Asia, and the United States
  • introducing and establishing a product management and marketing organization for a global logistics provider and coaching the relevant executives in their new roles
  • leading e-commerce strategy for major European marketplace, including build-up of a new payment capability

Thomas has been a presenter at the Global Marketplace Summit and the UBS Investor’s Day.

Outside of work, Thomas volunteers as the chair of an academic nonprofit alumni association for Austrian PhDs awarded sub auspiciis praesidentis. He also enjoys traveling and is working to obtain his private pilot license.


Simon Baker interviews Thomas Schumacher from McKinsey & Company, Online Marketplaces, February 2019


C2C e-commerce: Could a new business model sell more old goods?” McKinsey & Company, September 2021

“Die Online-Revolution im Kfz-Aftermarket,” [German language], McKinsey & Company, July 2021

Streaming: Jeder Zweite in Deutschland nutzt Netflix, Amazon & Co; Tendenz steigend, press release [German language], McKinsey & Company, November 2019

The changing market for food delivery,” McKinsey & Company, November 2016

Online classified ads: Digital, dynamic, and still evolving,” McKinsey & Company, October 2015

Onlinehandel mit Luxusmode braucht Preisstrategie,” Absatzwirtschaft-Seiten, March 2015


University of Trier
Research assistant

Deutsche Post DHL
Vice President, identity management; digital business development and partner management


University of Trier
PhD, industrial economics

Queen’s University
MA, economics

University of Magdeburg
BA, economics