Back to

Sheldon Lyn

Helps consumer goods companies improve their performance through revenue growth management transformations

About Sheldon

Sheldon is a partner in the Silicon Valley office of McKinsey & Company. He serves consumer goods clients on a range of marketing and sales topics and leads the firm’s Consumer Pricing Practice for the Americas. Sheldon’s clients cut across a range of categories, including beverages, food, home care, personal care, footwear, and apparel.

Sheldon works with the leaders in the consumer industry, helping them achieve breakout performance via the development of growth strategies and transformations in revenue management encompassing pricing, promotions, and assortment. He has led global transformations for some of the world’s top consumer goods companies, working in Brazil, Canada, China, India, Indonesia, Japan, Mexico, Singapore, the United States, and Western Europe.

Drawing on nearly a decade of client service experience, Sheldon is actively involved in knowledge creation, publication, and executive roundtables for leaders in the consumer industry. He is a frequent speaker on the topic of revenue management and convenes the firm’s annual North America revenue management roundtable.

Sheldon is also active in the firm’s work with not for profits, notably leading pro bono strategy and operational excellence efforts for Bay Area organizations.

Published work

Revenue growth management in the COVID-19 crisis,” McKinsey & Company, May 2020

“Three steps to unlock growth with smarter pricing,” McKinsey on Marketing & Sales, McKinsey & Company, May 2015

Past experience

Parsons Brinckerhoff


Harvard Business School

Massachusetts Institute of Technology
MSc, civil engineering, transportation

Howard University
BSc, civil engineering