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Sheldon Lyn

Sheldon Lyn

Helps consumer, technology, and media companies achieve sustainable, profitable growth driven by advanced-analytics-enabled strategies

Sheldon is a leader in McKinsey’s Marketing & Sales Practice, where he serves consumer, technology, and media companies on a range of topics and coleads the firm’s revenue-growth management work globally. With more than a decade of experience, he helps established organizations and disruptors alike achieve sustainable, profitable growth by combining deep insights, advanced analytics, and an integrated perspective on creating long-term value.

In addition to his client work, Sheldon leads McKinsey’s research on diversity and inclusion in filmed entertainment, including the firm’s landmark research and reporting on Black representation in film and TV. The inaugural report, “Black representation in film and TV: The challenges and impact of increasing diversity”—which discovered the film industry misses out on $10 billion in revenues annually as a result of racial inequities—was covered widely in the mainstream and business press. Sheldon frequently speaks publicly on the subject.

In addition to his work at McKinsey, Sheldon serves as the chair of the finance and audit committee for The Peace Studio, a not-for-profit organization that convenes and invests in artists and journalists to promote peace. He also serves as chair of the Janet & Rupert Banton Foundation, which supports scholarship opportunities and health and wellness initiatives in Jamaica.

Published work

Latinos in Hollywood: Amplifying voices, expanding horizons,” McKinsey & Company, March 2024

Revenue growth management: Building capabilities to sustain impact,” McKinsey & Company, September 2022

Winning with commercial excellence: Ten lessons for consumer goods,” McKinsey & Company, June 2022

Revenue growth management: Unlocking value in foodservice,” McKinsey & Company, March 2022

Black representation in film and TV: The challenges and impact of increasing diversity,” McKinsey & Company, March 2021

Revenue growth management in the COVID-19 crisis,” McKinsey & Company, May 2020

Revenue growth management: The next horizon,” McKinsey & Company, October 2019

Three steps to unlock growth with smarter pricing,” McKinsey & Company, May 2015

The forty-year-old version and McKinsey report on Black representation,” Black Men Can’t Jump [In Hollywood], Apple, March 29, 2021

Raising D&I awareness in Hollywood,” Bloomberg Businessweek Podcast, April 26, 2021

McKinsey: Lack of diversity in Hollywood is costing the industry $10B,” Bloomberg Equality, April 29, 2021

Beyond the screen: Race and diversity in Hollywood,” The Commonwealth Club of California, May 4, 2021

The money behind Hollywood’s diversity problem,” LinkedIn News, March 31, 2021


Harvard Business School

Massachusetts Institute of Technology
MS, transportation

Howard University
BS, civil engineering