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Sheldon Lyn

Helps consumer products and services companies achieve sustainable, profitable growth with advanced analytics-enabled strategies

About Sheldon

Sheldon is a partner in McKinsey’s Southern California office. He serves consumer products and services companies on a range of marketing and sales topics, and co-leads the firm’s revenue growth management work globally. Sheldon’s clients cut across a range of categories, including beverages, food, home care, personal care, footwear, and apparel.

Sheldon works with the leaders in the consumer industry, helping them achieve sustainable profitable growth by combining advanced analytics, consumer insights, and an integrated perspective on creating category value. He has led global transformations for some of the world’s top companies, working in Brazil, Canada, China, India, Indonesia, Japan, Mexico, Singapore, the United States, and Western Europe.

Drawing on more than a decade of client service experience, Sheldon is actively involved in knowledge creation, publication, and executive roundtables for leaders in the consumer industry. He is a frequent speaker on the topic of revenue management and convenes the firm’s roundtables on the topic.

Sheldon is also active in the firm’s work on diversity and inclusion.

Published work

Revenue growth management in the COVID-19 crisis,” McKinsey & Company, May 2020

Revenue growth management: The next horizon,” McKinsey & Company, October 2019

Three steps to unlock growth with smarter pricing,” McKinsey on Marketing & Sales, McKinsey & Company, May 2015 


Harvard Business School

Massachusetts Institute of Technology
MSc, civil engineering, transportation

Howard University
BSc, civil engineering