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Robin Riedel

Partner, Bay Area
Draws on deep aviation and transformation expertise to help companies in the air transport and aerospace sectors transform their businesses and enhance performance

About Robin

Robin leverages hands-on expertise and broad cross-functional knowledge to advise clients across the aviation industry, including airlines, aerospace manufacturers, parts and service providers, airports, ground handlers, and investors. In a constantly evolving and competitive market, he helps executives address pressing strategic challenges and capture value and growth.

Robin’s work often focuses on large-scale transformations. He leads projects aimed at understanding industry and customer trends, developing and executing sustainable business and growth strategies, and driving business model transformations.

Examples of his recent client work include the following:

  • transforming the overall business, covering operations, commercial and headquarters areas, overall organization, culture, stakeholder management, and integration and carve-out management, of multiple air carriers
  • developing growth strategies, including business model and network design, for multiple airlines and aviation businesses
  • advising investors in the due-diligence process to acquire stakes in aviation assets, including airlines, leasing companies, and ground-handling providers
  • developing the services strategy, including market and capability assessments and inorganic growth target scans, for aerospace companies
  • redesigning customer experience, including creating brand-focused signature moments to differentiate a midsize network carrier in its market and transforming key customer journeys, for an aviation services provider

Before joining McKinsey, Robin held department leadership roles in both the commercial and operations branches of a major airline. He is also a certified commercial airline pilot.

Published work

Going vertical: How emerging technologies will power a new value chain,” blog entry, McKinsey & Company, August 2021

Reducing aviation emissions over the long and short haul,” blog entry, McKinsey & Company, June 2021

Looking to the skies: Funding for future air mobility takes off,” blog entry, McKinsey & Company, June 2021

Up in the air: How do consumers view advanced air mobility?,” McKinsey & Company, June 2021

Right in your backyard: Regional airports are an accessible and underused resource for future air mobility,” blog entry, McKinsey & Company, May 2021

How air travel is evolving postpandemic,” McKinsey & Company, May 2021

To take off, flying vehicles first need places to land,” McKinsey & Company, August 2020

Flying-cab drivers wanted,” McKinsey & Company, June 2020

How airlines can chart a path to zero-carbon flying,” McKinsey & Company, May 2020

Coronavirus: Airlines brace for severe turbulence,” McKinsey & Company, April 2020

The future of air travel,” McKinsey & Company, February 2020

Leading from the front line: How airlines can boost ancillary revenues,” McKinsey & Company, February 2019

Taxiing for takeoff: The flying cab in your future,” McKinsey & Company, January 2019

Does your airline still cross seat belts? A ten-point lean checklist for leaders,” McKinsey & Company, August 2018

Refining the flight path: Seven priorities for commercial aerospace leaders through 2020,” McKinsey & Company, July 2018

Salvation or misleading temptation—low-cost brands of legacy airlines,” McKinsey & Company, February 2017

Past Experience

Olympic Air
Airline pilot

Air Canada
Director, global baggage and ramp services
Director, business processes

Blue Wings
Airline pilot


Massachusetts Institute of Technology
MS, aeronautics and astronautics
BS, aerospace engineering