This is a profile image of Ricardo Sanroman

Ricardo Sanroman

Leader in McKinsey’s consumer-products and retail practices. His core capabilities include transformation, growth, marketing, sales, and organizational redesign. Ricardo leads our Consumer/Retail Growth service line in Latin America.

Ricardo is a Partner in McKinsey’s Mexico City office. He is a leader in our consumer-goods and retail practice who works extensively with clients in North America and Latin America.

He specializes in end-to-end business transformations, which typically include growth, marketing, sales, and organizational redesign topics.

Prior to his consulting experience, Ricardo led Unilever’s savory and beverage business units in Mexico, where he also held marketing and finance leadership roles.

In addition to his work at the firm, Ricardo is a married father of two boys and an avid tennis player, road cyclist, and fisherman.

Published work

Where to play in CPG: A multi-lens approach to beat the market,” McKinsey & Company, December 2023

Past experience

Bain & Company

Business Unit Leader


Kellogg School of Management at Northwestern University
Master in Business Administration (MBA)

Institute of Technology and Higher Studies of Monterrey, Mexico
Bachelor in Science, Industrial and Business Systems Engineering