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Pia Schlüter

Advises insurance companies on digital business building and improving core functions to drive growth and improve business performance

Pia is a partner focused on McKinsey’s work for the insurance sector globally, and coleader of Leap by McKinsey, where she helps companies build new digital businesses that combine the agility of start-ups with the operational and technical excellence of established corporations.

Pia advises insurance companies across Europe, Asia, and the Americas on a broad range of topics from operational and technical excellence to digital and analytics. Her areas of expertise include claims, operations, product design, and pricing, with a strong focus on digital technologies and capability building.

Examples of Pia’s recent client work include the following:

  • leading the end-to-end buildup of several greenfield digital insurance attackers, including the development of the customer value proposition, digital go-to-market approach, state-of-the-art products and pricing as well as IT, operations, and claims processes
  • implementing claims transformations, addressing a holistic set of value levers along the claims value chain to optimize the entire claims triangle
  • implementing simplicity transformations including drastic simplification of product portfolios and product design as well as zero-based redesign of processes
  • optimizing digital customer journeys for several insurers in onboarding and claims
  • developing a methodology to improve customer decisions through behavioral economics and by building a nudge unit

Published Work

Accelerating diversity in insurance,” McKinsey & Company, March 2022

Building new digital businesses in insurance,” McKinsey & Company, June 2021

Future of insurance: Unleashing growth through new business building,” McKinsey & Company, December 2020

Claims in the digital age: How insurers can get started,” McKinsey & Company, April 2018

A ‘nudge’ for the better in assistance claims journeys,” McKinsey & Company, July 2017


University of Bamberg

University of Texas at Austin, Red McCombs School of Business

WHU – Otto Beisheim School of Management
MA, business