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Patrick Simon

Partner, Munich
Advises consumer-packaged-goods, apparel, and fashion companies around the world, with a focus on organizational transformation and harmonizing a company’s operating model with its strategy and the market’s requirements

About Patrick

Patrick serves consumer-packaged-goods, apparel, and fashion companies around the world. He is particularly experienced in facilitating organizational transformations and enabling companies to create competitive advantages through an effective operating model in line with strategy, market requirements, and success factors.

Examples of Patrick’s recent client projects include the following:

  • designing and delivering an end-to-end organizational-transformation program spanning all functions—including marketing, sales, and operations—for a global packaged-goods company, to increase the alignment between a new strategic direction and the underlying operating model
  • developing a new operating model to reduce time to market by 30 percent for an apparel and fashion company by creating a leaner, nimbler, and digitally enabled organization
  • enabling an organization to grow globally by migrating from a regional operating model toward a global one, with several billion dollars in sales uplift since implementation
  • creating a digital operating model for an established packaged-goods company, including a digitally enhanced value chain, an adjusted channel mix with a much higher share of online sales and 20 percent private-label e-commerce sales, and digital capability building
  • designing a leaner, more cost-efficient operating model, with a five-percentage-point impact on the bottom line, by refocusing an organization and its resources on its core mission

Published work

Let’s meet offline – Personalisierung in der realen WeltHandelsjournal, December 2019

Erfolg made in Germany - Absatzwirtschaft,” McKinsey & Company, December 2019

For a successful transformation, start by sprinting,” McKinsey & Company, August 2019

Six governing considerations to modernize marketing,” McKinsey & Company, June 2019

Wie der Wandel Wirklichkeit wird,” Akzente 3'19, S. 58-63, McKinsey & Company, March 2019

The age of speed: How to raise your organization’s metabolism,” McKinsey & Company, March 2019

Digital (R)evolution - A Question of Organization,” Akzente 2’18, S. 24–31, McKinsey & Company, October 2018

Measuring the fashion world,” McKinsey & Company, October 2018

Faster fashion: How to shorten the apparel calendar,” McKinsey & Company, May 2018

Reif für ein Upgrade,” Akzente 3’18, S. 38–43, McKinsey & Company, March 2018

Mittelstand: David gegen Goliat,” Akzente 3'17, S. 8-17, McKinsey & Company, December 2017

Mode nach M@ß,” Akzente 3’17, S. 44-49, McKinsey & Company, December 2017

Sprinting toward a new business model,” Akzente 3'17, S. 24-29, McKinsey & Company, December 2017

Auf die Plätze, fertig… Fashion!,” Akzente 2’17, S. 24–29, McKinsey & Company, February 2017

Global agieren, lokal aktivieren,” Akzente 1’15, S. 28–33, McKinsey & Company, January 2015

Erfolgsmodelle für eine geteilte Welt,” Akzente 3’14, S. 34–39, McKinsey & Company, January 2015


Harvard Business School
MBA, general management

University of Kassel
PhD, management science

University of Karlsruhe
MSc, economics, business engineering

University of Massachusetts
MSc, operations research