Since joining McKinsey as a consultant in 2010, Kersten has focused his work primarily in the automotive industry. He specializes in the impact of disruptions on the business models in automotive and works with OEMs, suppliers, mobility providers, and tech companies on the future of mobility.
Kersten has particular expertise in the following topics: connected cars, autonomous driving, and shared mobility. He leads both our client-facing and our internal work on these topics.
Examples of recent work include:
- conducting an analysis of monetization potentials from in-car data to third party ecosystem partners
- leading an in-depth technology assessment in autonomous driving with deep-dive into data-based services and map creation
- creating a connectivity strategy for an automotive OEM with a focus on paradigm shift from car development processes to service/software development
- leading a market study on autonomous driving with a focus on strategic direction setting for a leading global automotive supplier
- conducting a strategy pressure test and partner screening for a leading software player in autonomous driving
- conducting an extensive strategy review and creation of an investor story and business case update for a mobility start-up
Published work
“How mobility players can compete as the automotive revolution accelerates,” McKinsey & Company, October 2017
“Self-driving car technology: When will the robots hit the road?,” McKinsey & Company, May 2017
Education
University of St. Gallen
Masters, International Management
ESADE Business School in Barcelona
Masters, International Management