Kersten Heineke

About Kersten

Since Kersten joined McKinsey as a consultant, his work has focused primarily on the mobility industry. Working with original equipment manufacturers (OEMs), suppliers, mobility providers, technology companies, cities, transport authorities, and financial investors, he specializes in the impact of disruptions from the future of mobility. Kersten has particular expertise in connected cars, autonomous driving, and shared mobility. He leads both our client-facing and internal work on these issues.

Examples of his recent client work include the following:

• conducting an analysis of monetization potentials from in-car data to third-party ecosystem partners
• leading an in-depth technology assessment of autonomous driving, with a deep dive into data-based services and map creation
• creating a connectivity strategy for an automotive OEM, with a focus on the paradigm shift from car-development processes to service and software development
• leading a market study on autonomous driving, with a focus on setting the strategic direction for a leading global automotive supplier
• conducting a strategy pressure test and partner screening for a leading software player in autonomous driving
• conducting an extensive strategy review and creation of an investor story and business case update for a mobility start-up