This is a profile image of Kari Alldredge

Kari Alldredge

Serves consumer-facing clients on commercial topics including growth strategy, marketing, and sales while helping to achieve significant performance improvement

Kari is a leader of McKinsey’s consumer-growth work in North America. She also leads our consumer insights efforts, which helps leading consumer-facing companies understand actionable decisions based on what today’s consumers think, say, and do. Over her 25+ years with McKinsey, she has served a range of clients on commercial topics including growth strategy, marketing, and sales. Kari has helped clients achieve significant performance improvement, bringing to bear industry expertise and best practices in commercial excellence. She has worked extensively in North America and also served clients in Europe, Asia, and Latin America.

Examples of her recent client experience include the following:

  • leading enterprise strategy and operating model transformation for $10B+ food company working directly with the CEO, and senior leadership team to re-set the strategic direction, identifying new vectors for growth and realigning the operating model to deliver
  • coaching the C-suite members of a large beverage company over the course of a two-year transformation and delivered $1 billion in bottom-line profit improvement while identifying growth initiatives, reorganized sales function, and built revenue management capabilities
  • leading commercial integration—business unit, sales, innovation, and marketing services—for a multibillion dollar consumer-goods deal, including the consolidation of integrated sales forces and process wiring to address cultural differences
  • guiding an industry-wide effort with retail and consumer-packaged-goods leaders to develop and launch a global data model to transform engagement for trading partners across the value chain by directly engaging with key industry leaders to build a business case, and delivering recommendations to cross-industry board of governors, the author of industry-wide publications, and speaker at key forums

Kari serves on the board of trustees at the Minneapolis Institute of Arts, and she previously served on the boards of the Blake School and the Minnesota Children’s Museum.

Published work

State of the Consumer 2024: What’s now and what’s next,” McKinsey & Company, June 2024

An update on US consumer sentiment,” McKinsey & Company, ongoing

Consumers: Spending more to buy less,” McKinsey & Company, February 2024

For US consumers, it’s a matter of ‘and’—not ‘or’,” McKinsey & Company, October 2023

How US consumer behavior is changing: Insights for CPG companies,” McKinsey & Company, October 2022

Navigating inflation in retail: Six actions for retailers,” McKinsey & Company, June 2022

Taking the pulse of the US consumer,” McKinsey & Company, May 2022

How US consumers are feeling, shopping, and spending—and what it means for companies,” McKinsey & Company, May 2022

Understanding the ever-evolving, always-surprising consumer,” McKinsey & Company, August 2021

COVID-19’s impact on demand and costs in the CPG industry,” McKinsey & Company, March 2021

‘Power partnerships’: Manufacturer–retailer collaborations that work,” McKinsey & Company, May 2019

Winning in consumer packaged goods through data and analytics,” McKinsey & Company, August 2016

Playing catch-up: How to partner with the retailer of the future,” McKinsey & Company, June 2016

The digital future of consumer-packaged-goods companies,” McKinsey & Company, October 2015


University of Chicago

Colorado College
BA (cum laude), business economics