This is a profile image of Jordan Bar Am

Jordan Bar Am

PartnerNew Jersey

Works with companies across the entire food value chain to develop growth strategies that generate value from sustainability and innovation

Jordan Bar Am works to create growth strategies with companies along the food value chain, from agricultural-input companies to branded manufacturers. Today, Jordan leads McKinsey’s global efforts on next-generation protein systems, or “alternative proteins,” as part of the McKinsey Platform for Climate Technologies. He also coleads our sustainability work with consumer goods in North America.

Jordan works closely with financial sponsors investing in food and agriculture and guides them in due diligence and sell-side market studies as well as portfolio-company growth strategies.

Prior to joining McKinsey, Jordan was a primary school teacher in Morocco, a fair-trade banana importer, and a Fulbright Scholar. Outside of McKinsey, he enjoys cooking, reading history, and building Lego sets with his kids. He serves on the board of the Urban Agriculture Cooperative, a not-for-profit organization based in New Jersey that is focused on linking regional farmers with urban consumers to improve access to fresh produce.


A fruit company plants seeds of growth through geographic expansion,” McKinsey & Company, August 2023

Consumers care about sustainability—and back it up with their wallets,” McKinsey & Company, February 2023

The growth triathlon: Three pathways to extraordinary growth in the consumer sector,” McKinsey & Company, August 2022

How to prepare for a sustainable future along the value chain,” McKinsey & Company, January 2022

Innovation in a crisis: Why innovation it is more critical than ever,” McKinsey & Company, June 2020

Feeding the world sustainably: The quest for sustainable proteins,” McKinsey Quarterly, June 2020

Alternative proteins and the future of meat,” McKinsey & Company, October 2019


Harvard Business School

Harvard College
BA, near-Eastern languages and civilizations