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Hamza Khan

Partner , London
Coleads the Marketing & Sales Practice in the UK and Ireland; leads digital and growth transformations in both B2C and B2B environments.

About Hamza

Hamza is the coleader of McKinsey’s Marketing & Sales Practice in the UK and Ireland. He advises leading organizations on delivering digital and growth transformations. Hamza focuses primarily on e-commerce, digital ecosystems, sales and channel transformations, and agile capability building, and serves companies across multiple sectors in Europe and the Middle East.

Examples of Hamza’s recent client work include the following:

  • leading e-commerce transformations at multiple global consumer-goods companies, including defining the global channel strategy and financial ambition, developing the value proposition and a backlog of impact opportunities through targeted digital marketing and sales sprints, defining the agile operating model, and launching transformation governance to deliver at-scale e-commerce sales acceleration
  • leading an e-commerce and omnichannel transformation at a Middle Eastern retailer—including the design and set-up of the digital organization and product teams, implementation of an agile operating model, design of the fulfillment model and technology architecture—and scaling e-commerce across more than seven countries, delivering five to six times uplift in online sales in the first few months
  • driving a digital transformation at a global telecommunications company, including deploying agile-at-scale organization—with more than 2,000 full-time employees globally transitioned to date—delivering more than $50 million in digital marketing and e-commerce quick-win value, and implementing program governance to scale and sustain the impact
  • leading digital ecosystem strategies for several organizations, identifying and prioritizing target opportunities beyond the ‘core’ business; developing value-creation, customer engagement and partnership strategy for target opportunities; and launching strategic cross-sector partnerships
  • defining a market-entry strategy for a global food ingredients company moving into foodservice, developing a value proposition based on customer research, defining a target product portfolio and market rollout plan, developing the channel strategy and distribution plans, and launching the new business

Before joining McKinsey, Hamza worked at a multinational consumer financial services company as a corporate account manager. He is passionate about using the power of technology to drive positive social change, and serves on the advisory board for a mental-health focused startup in Pakistan.

Published work

"Marketing in the metaverse: An opportunity for innovation and experimentation," McKinsey Quarterly, May 2022

A design-led approach to embracing an ecosystem strategy,” McKinsey & Company, July 2021

Four lessons in business-building from our work with Tech for Good innovators,” blog entry, McKinsey & Company, April 2021

Majid Al Futtaim’s new growth formula: Innovate fast, stay ahead, work the ecosystem,” McKinsey & Company, April 2021

DTC e-commerce: How consumer brands can get it right,” McKinsey & Company, November 2020

Think fast: How to accelerate e-commerce growth,” McKinsey & Company, November 2020

How do companies create value from digital ecosystems?,” McKinsey & Company, August 2020

Reimagining European restaurants for the next normal,” McKinsey & Company, August 2020

Tech for Good: Helping the United Kingdom improve lives and livelihoods,” McKinsey & Company, July 2020

Reimagining marketing in the next normal,” McKinsey & Company, July 2020

The future of work: Reskilling and remote working to recover in the ‘next normal’,” McKinsey & Company, July 2020

Make a digital vision real by learning and adapting along the way,” McKinsey & Company, March 2020

Investing in the long-term win,” McKinsey & Company, February 2020

Brexit: The bigger picture—Embracing agility in a volatile world,” McKinsey & Company, December 2019


Haas School of Business at UC Berkeley
MBA (Fulbright Scholar)

Lahore University of Management Sciences
BSc, economics