This is a profile image of Hamza Khan

Hamza Khan

Partner London

Coleads the Marketing & Sales Practice in the UK and Ireland; leads digital and growth transformations in both B2C and B2B environments.

Hamza is the coleader of McKinsey’s Marketing & Sales Practice in the UK and Ireland. He advises leading organizations on delivering digital and growth transformations. Hamza focuses primarily on e-commerce, digital ecosystems, sales and channel topics, and serves organizations across multiple sectors in Europe and the Middle East.

Examples of Hamza’s recent client work include the following:

  • leading e-commerce transformations at multiple global consumer-goods organizations, including defining the global channel strategy and financial ambition, developing the value proposition, delivering quick-wins through targeted digital marketing and sales sprints, designing the agile operating model, and launching transformation governance to scale the impact
  • leading an e-commerce and omnichannel transformation at a Middle Eastern retailer—including standing up the digital organization and product teams, designing the fulfillment model and technology architecture, and implementing the agile operating model—and scaling e-commerce across more than seven countries, delivering five to six times uplift in online sales within six months
  • driving a digital transformation at a global telecommunications company, including deploying agile-at-scale organization—with more than 2,000 full-time employees globally transitioned to date—delivering more than $50 million in digital marketing and e-commerce quick-win value, and implementing program governance to scale and sustain the impact
  • designing digital ecosystem strategies for several organizations, identifying and prioritizing opportunities beyond the ‘core’ business; assessing customer engagement and value-creation levers, defining partnership strategy; and launching the new business and strategic partnerships
  • defining new market-entry, new segment-entry and new go-to-market growth strategies for organizations across sectors and regions

Before joining McKinsey, Hamza worked at a multinational consumer financial services company as a corporate account manager. He is passionate about using the power of technology to drive positive social change, and serves on the board for a mental-health focused startup in Pakistan.

Published work

The growth imperative: Perspectives from UK marketing leaders,” McKinsey & Company, June 2023

Growth and resilience through ecosystem building,” McKinsey & Company, May 2023

Why the metaverse still has mojo,” McKinsey Quarterly, February 2023 

A CEO's guide to the metaverse,” McKinsey Quarterly, January 2023 

The metaverse: Driving value in the mobility sector” McKinsey & Company, January 2023

Value creation in the metaverse,” McKinsey & Company, June 2022

"Marketing in the metaverse: An opportunity for innovation and experimentation," McKinsey Quarterly, May 2022

A design-led approach to embracing an ecosystem strategy,” McKinsey & Company, July 2021

Four lessons in business-building from our work with Tech for Good innovators,” blog entry, McKinsey & Company, April 2021

Majid Al Futtaim’s new growth formula: Innovate fast, stay ahead, work the ecosystem,” McKinsey & Company, April 2021

DTC e-commerce: How consumer brands can get it right,” McKinsey & Company, November 2020

Think fast: How to accelerate e-commerce growth,” McKinsey & Company, November 2020

How do companies create value from digital ecosystems?,” McKinsey & Company, August 2020

Reimagining European restaurants for the next normal,” McKinsey & Company, August 2020

Tech for Good: Helping the United Kingdom improve lives and livelihoods,” McKinsey & Company, July 2020

Reimagining marketing in the next normal,” McKinsey & Company, July 2020

The future of work: Reskilling and remote working to recover in the ‘next normal’,” McKinsey & Company, July 2020

Make a digital vision real by learning and adapting along the way,” McKinsey & Company, March 2020

Investing in the long-term win,” McKinsey & Company, February 2020

Brexit: The bigger picture—Embracing agility in a volatile world,” McKinsey & Company, December 2019


Haas School of Business at UC Berkeley
MBA (Fulbright Scholar)

Lahore University of Management Sciences
BSc, economics