Hamza advises organizations on launching, scaling, and delivering digital and growth transformations. His primary focus is on e-commerce, analytics, enterprise agility, organization, and the culture shift required for successful transformations.
Serving large multinational clients across sectors and across Europe, the Middle East, and South Asia, examples of Hamza’s recent client work include the following:
- leading an e-commerce transformation at a global consumer-goods company, which included developing an e-commerce growth strategy, value proposition, and operating model; conducting digital marketing and design sprints to identify impact opportunities; and launching transformation governance to deliver more than $500 million e-commerce sales
- developing an e-commerce and omnichannel transformation at a Middle Eastern retailer—including the design and set-up of the digital organization and product teams, implementation of an agile operating model, acceleration of talent development, and design of the fulfilment model and technology architecture—and scaling e-commerce across more than seven countries, delivering five to six times uplift in online sales in the first few months
- leading a digital transformation at a global telecommunications company, including deploying agile-at-scale organization (more than 2,000 full-time employees globally transitioned to date), delivering more than $50 million in digital marketing and e-commerce quick-win value, and implementing program governance to scale and sustain the impact
- designing a commercial and operational transformation for a European growth-technology company, developing the organizational structure, roles and responsibilities, governance and performance-management systems, and developing operational-improvement initiatives
Before joining McKinsey, Hamza worked at a multinational consumer-financial-services company as a corporate account manager.
Published work
“How do companies create value from digital ecosystems?,” McKinsey & Company, August 2020
“Reimagining European restaurants for the next normal,” McKinsey & Company, August 2020
“Tech for Good: Helping the United Kingdom improve lives and livelihoods,” McKinsey & Company, July 2020
“Reimagining marketing in the next normal,” McKinsey & Company, July 2020
“The future of work: Reskilling and remote working to recover in the ‘next normal’,” McKinsey & Company, July 2020
“Make a digital vision real by learning and adapting along the way,” McKinsey & Company, March 2020
“Investing in the long-term win,” McKinsey & Company, February 2020
“Brexit: The bigger picture—Embracing agility in a volatile world,” McKinsey & Company, December 2019
Education
Haas School of Business at UC Berkeley
MBA (Fulbright Scholar)
Lahore University of Management Sciences
BSc, economics