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Felipe Ize

Serves consumer-goods companies in marketing and sales areas—specializing in revenue growth management—with extensive experience in Europe, Mexico, South America, and the United States

Felipe specializes in route-to-market and revenue management for consumer-packaged-goods (CPG) companies by helping identify ways to improve growth and profitability while optimizing commercial strategies. He leads the firm’s Growth, Marketing & Sales Practice in Mexico.

As an expert partner, he helps local and global fast-moving consumer-goods companies set strategy, boost sales, and drive operational and performance improvement programs.

Examples of his recent client work include the following:

  • leading a multimarket revenue-growth-management transformation—covering pricing, promotions, and assortment—for a leading consumer company in Latin America
  • optimizing the promotional investment of a beverage company in Spain
  • developing the pricing strategy for a Hispanic snacks company in the United States
  • creating pricing, promotions, and trade architecture for a consumer-packaged-goods company in Brazil
  • developing the new route to market strategy of a food company in Brazil to grow sales by more than ten percent
  • defining the business case and terms of a new joint venture between several CPG companies to more efficiently serve traditional trade outlets in Mexico with a digitized platform

Published work

Thriving in Latin America’s next normal: Commercial excellence in CPG,” McKinsey & Company, August 2020


Stanford University
MA, management science

Panamerican University
BS, industrial engineering