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Theodor Vendrig


Advises clients on large-scale digital and commercial transformations as well as strategy and M&A topics

Theodor is a partner in our Technology, Media & Telecommunications and our McKinsey Digital Practices. He leads the firm’s work in the technology and telecommunications sector in Norway as well as our digital and analytical growth initiative.

With over ten years of experience across industries, Theodor possesses deep knowledge of digital and commercial transformations as well as strategy and M&A projects.

Driven by his passion for creating real, lasting change in businesses, he works with organizations around the world on strategy projects and digital transformation programs. He has also led several business builds, which enable companies to create distinctive customer experience, capture new growth opportunities, and create sustainable cost leadership.

Theodor advises leading telecommunications, media, software, technology, and global B2C companies. Recent examples of his client work include the following:

  • leading a full potential plan for a global software scale-up followed by execution of prioritized value creation levers
  • supporting a global telco in a large-scale digital transformation effort, including capturing wave one and two of impact across several of its operating countries and shifting to an agile operating model
  • supporting a global telco in establishing a new growth strategy and conducting the first acquisition in new verticals to accelerate the strategy
  • building a new digital platform for a global consumer industry leader via our digital business build offering, Leap by McKinsey
  • establishing an analytics platform for a leading media company to improve churn and retention practices
  • conducting commercial due diligence for private-equity companies across the technology, media, telecommunications, and consumer spaces
  • establishing and initiating a value-creation plan for a private-equity-owned portfolio company within the consumer technology and media industry


A new path for telco customer engagement,” McKinsey & Company, February 2019


Norwegian University of Science and Technology
MSc, industrial economics and technology management