McKinsey at MWC

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Mobile World Congress is all about connecting the people and businesses who shape our world

McKinsey is excited to welcome you at MWC 2026, where we’ll convene a series of high-impact roundtables and curated experiences designed to spark breakthrough thinking across telecom and technology.

These industries are transforming faster than ever, with AI, cloud, and next-gen connectivity rewriting the rules of value creation. With disruption accelerating, the companies bold enough to move now won’t just keep up, they’ll set the pace. The choices leaders make today will define the winners of 2026 and beyond.

HIGHLIGHTS FROM MWC 2025

THEMES FOR MWC 2026

Our Agenda

Explore many emerging themes through our scheduled programming at MWC
See our agenda

Highlights include:

  • AI agents in telco
  • Rewiring for AI adoption
  • Intelligence in network operations
  • Telco B2B value creation opportunities
  • Evolution of infrastructure and data centers
  • Satellite connectivity and telco interplay
  • Responsible and sovereign AI
  • Driving B2C growth through hyper-personalization and ecosystems
  • Semiconductors

Our core team

Andrea Travasoni
Senior PartnerMilan
Trusted by telcos, media, and tech companies for his expertise in building integrated digital strategies
Dev Patel
Senior PartnerChicago
Co-leads McKinsey’s global telecom practice, working closely with CEOs and executives on a variety of strategy, operational and organizational topics
Eefke Post
PartnerDubai
Leverages wide-ranging experience in telecommunications, media, and tech in more than 20 markets globally to advise clients on corporate strategy, commercial topics, and large-scale transformation
Ferry Grijpink
PartnerAmsterdam
Helps telecom and media companies grow their businesses, shape new markets, and transform their organizations.
Lorraine Salazar
Senior Knowledge ExpertSingapore
Zina Cole
PartnerNew York

Find us in Hall 4 at stand 4D30

MWC

Featured insights

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The critical bets on the future of telco value creation
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After a challenging decade, telecom operators may finally be poised to spur a new era of growth. But it will require embracing...
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Agentic AI offers telcos a potential opportunity to reorient their recent trajectory. The question is whether they can redesign...
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Winning B2B customers in technology and telecommunications
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Our latest B2B Survey of 3,000 decision-makers shows how agentic AI is creating value beyond connectivity, raising the bar on...
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Issue Brief: AI infrastructure
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Playing a major role in enabling the AI era could reignite growth for telcos along the AI infrastructure value chain, utilizing...
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Issue Brief: AI-driven telecom networks
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Structural and cost pressures have leading telecom operators looking to AI to reset network economics, enable disciplined growth,...

Related practice

Technology, Media & Telecommuni­cations

Technology, Media & Telecommunications

Helping technology, media, and telecommunications leaders create long-term value through capability-building, digital and analytics, and organization-wide transformations.

Connect with us at MWC 2026

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