Consumer Packaged Goods Insights
Featured Insights
Article
Future of Wellness 2027: Inside the $2.7 trillion takeover
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More consumers are prioritizing their health and scrutinizing what they buy. Our latest Future of Wellness research explores the trends shaping where they spend and what they expect in return.
What trends are influencing the food and beverage industry?
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Small brands are out-innovating giants, buying patterns are changing, and scale isn’t the shield it used to be. To thrive,...
For CPG companies, agentic AI’s real payoff is growth
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As the relationship between consumer-packaged-goods companies and retailers becomes more complex, agentic AI can recapture lost...
From aisle to algorithm: The beauty categories, channels, and concepts shaping 2030 growth
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The global beauty market is expected to grow by 5 percent annually through 2030. But major disruptions are underway, driven by...
State of Food and Beverage: The choices CPG leaders can make to renew growth
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The slow erosion of value in the consumer goods industry is now speeding up. Leaders need to reshape their portfolios, sharpen...
Events
McKinsey at CGF
Join McKinsey at the Consumer Goods Forum (CGF) Global Summit 2026 in Vienna, Austria and connect with retail leaders, tech innovators, and global brands.
Podcast
Insights Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.