Investment in AI is nearly universal, yet many companies are still focused on productivity rather than unlocking new opportunities for growth. So what sets the leaders apart? A new McKinsey collection on AI for growth brings together research, insights, and real-world examples to explore how companies are using AI to reach new customers, expand into new markets, and build new businesses.
McKinsey’s Steve Reis highlights a striking statistic: Nearly 90 percent of companies have invested in AI, yet only 6 percent report material impact. In a conversation with The Atlantic CEO Nicholas Thompson, Reis argues that closing this gap requires companies to change their routines, incentives, and behaviors to see financial benefits.
LinkedIn CMO Jessica Jensen offers a marketer’s perspective in a discussion with McKinsey’s Dianne Esber, emphasizing the importance of choosing applications with clear goals and measuring their effectiveness.
At Coca-Cola, CEO Henrique Braun is exploring how generative AI can help tailor product recommendations to retail customers. In a conversation with McKinsey’s Vik Malhotra, he describes how the company is digitizing relationships with its roughly 33 million customer outlets worldwide.
In Peru, Entel Connect partnered with McKinsey and Google Cloud to use AI to turn customer conversations into sales opportunities, helping increase inbound service sales by 40 percent in just ten weeks.
Explore the full collection for more on how companies are turning AI investments into business growth.
Growth favors the bold: AI as force multiplier
How leaders are turning AI into growth
Reckitt’s bold ambition harnessing AI to redefine revenue growth management
The new growth mandate: A conversation with LinkedIn CMO Jessica Jensen
Brilliant Moves: Coffee with The Coca-Cola Company CEO Henrique Braun
The race takes off in the next big arenas of competition