100 articles on generative AI

Since generative AI (gen AI) burst onto the scene in late 2022, it’s captivated business leaders and society at large. The excitement is well deserved: McKinsey research indicates that gen AI could add the equivalent of $2.6 trillion to $4.4 trillion of value annually—and redefine the way people work and live.

Over this period, McKinsey has published more than 100 articles on the topic to help organizations turn the promise of gen AI into sustainable business value. Check out our top 10 below, including a report on the tech’s potential impact on productivity by McKinsey’s Alex Singla and Alexander Sukharevsky, global coleaders of QuantumBlack, AI, and coauthors. Then explore more of our 100 articles on gen AI, which include recent insights on ways to put AI to work for social good, how CIOs can get to scale, and more.

The economic potential of generative AI: The next productivity frontier

What is generative AI?

The state of AI in 2023: Generative AI’s breakout year

What every CEO should know about generative AI

Generative AI is here: How tools like ChatGPT could change your business

Generative AI and the future of work in America

What’s the future of generative AI? An early view in 15 charts

AI-powered marketing and sales reach new heights with generative AI

Generative AI: Unlocking the future of fashion

Exploring opportunities in the generative AI value chain