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Consumers in Asia

Article

What makes Asia−Pacific’s Generation Z different?

Gen Zers in the Asia–Pacific region aren’t like their older siblings. Here is what you need to know.
Article

Cautiously optimistic: Chinese consumer behavior post-COVID-19

– Brands are preparing for a “new normal.”
Survey

Survey: Asian consumer sentiment during the COVID-19 crisis

– Consumers remain resilient even as they expect an impending hit to their personal finances.
Article

How consumer-goods companies can win in Southeast Asia

– Disciplined spending, stronger partnerships with retailers and distributors, and cross-functional collaboration set winners apart. But all companies in the region need to step up their game in digitization and analytics.
Article

How India’s ascent could change the fashion industry

– There’s great promise in India’s apparel market—but challenges as well. Here’s what brands need to know about the country’s rise.
Article

Asia’s Generation Z comes of age

– The youngest generation of Asian consumers is becoming a force.