The Asian consumer

Featured Insights

Discussion Paper - McKinsey Global Institute

Beyond income: Redrawing Asia’s consumer map

– Asia’s consumer markets are not only growing rapidly but diversifying and segmenting. Three changes in perspective are key to understanding new consumption paths in the region.
Article - Updated July 2021

Meet your future Asian consumer

– Asia’s consumer markets are not only a story of scale, but also one of diversity and shifting preferences and behavior caused by powerful demographic, social, and economic forces.

Pan-Asia consumer insights

Pan-Asia consumer insights

Consumer deep dives by country

Consumer deep dives by country

COVID-19’s impact on consumer behaviors

COVID-19’s impact on consumer behaviors