The Asian consumer

Featured Insights

Report

Imagining your customers’ possible futures: A Design x Foresight approach

– In fast-growing and diversifying Asian consumer markets, many possible futures lie ahead, but how can businesses anticipate them and future proof their organizations? Strategic foresight and futures design are useful tools.
Discussion Paper - McKinsey Global Institute

Beyond income: Redrawing Asia’s consumer map

– Asia’s consumer markets are not only growing rapidly but diversifying and segmenting. Three changes in perspective are key to understanding new consumption paths in the region.

Pan-Asia consumer insights

Pan-Asia consumer insights

Consumer deep dives by country

Consumer deep dives by country

COVID-19’s impact on consumer behaviors

COVID-19’s impact on consumer behaviors