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The Asian consumer
Featured Insights
Report
Imagining your customers’ possible futures: A Design x Foresight approach
December 6, 2021
– In fast-growing and diversifying Asian consumer markets, many possible futures lie ahead, but how can businesses anticipate them and future proof their organizations? Strategic foresight and futures design are useful tools.
Discussion Paper - McKinsey Global Institute
Beyond income: Redrawing Asia’s consumer map
September 7, 2021
– Asia’s consumer markets are not only growing rapidly but diversifying and segmenting. Three changes in perspective are key to understanding new consumption paths in the region.
Pan-Asia consumer insights
Pan-Asia consumer insights
Article
The shifting consumer packaged goods market in a diversifying Asia
Discussion Paper - McKinsey Global Institute
Beyond income: Redrawing Asia’s consumer map
Article - Updated July 2021
Meet your future Asian consumer
Article
What makes Asia−Pacific’s Generation Z different?
Video
What makes Asia Pacific’s Generation Z consumers unique
Collection
Reimagining food retail in Asia after the COVID-19 pandemic
Article
Asia’s Generation Z comes of age
Video
How e-commerce and the gig economy is transforming Southeast Asia
Article - McKinsey Global Institute
The trailblazing consumers in Asia propelling growth
Video
How Asia is shaping the next phase of globalization
Consumer deep dives by country
Consumer deep dives by country
Report
Emerging cautiously: Australian consumers in 2022
Article
The new faces of the Vietnamese consumer
Article
Seven segments shaping China’s consumption landscape
Survey
Financial decision-maker sentiment: China
Survey
Financial decision-maker sentiment: India
Article
Defending Southeast Asian consumer-company value in a digital age
Article
Getting acquainted with a more mindful Australian consumer
Survey
Financial decision-maker sentiment: Australia
Article
Digital banking in Indonesia: Building loyalty and generating growth
Article
How India’s ascent could change the fashion industry
Article
How consumer-goods companies can win in Southeast Asia
Report
The digital archipelago: How online commerce is driving Indonesia’s economic development
COVID-19’s impact on consumer behaviors
COVID-19’s impact on consumer behaviors
Interview
Did online delivery kill the vending machine?
Article
Collaboration in crisis: Reflecting on Australia’s COVID-19 response
Podcast
Holiday shopping in 2020
Report
China: Still the world’s growth engine after COVID-19
Podcast
The four big shifts in food retail in Asia due to the COVID-19 crisis
Article
Emerging from COVID-19: Australians embrace their values
Survey
Survey: Asian consumer sentiment during the COVID-19 crisis
Article
Cautiously optimistic: Chinese consumer behavior post-COVID-19
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