The Asian consumer

Featured Insights

Article - McKinsey Global Institute

The trailblazing consumers in Asia propelling growth

– There’s more to consider than Gen Z. Powerful demographic forces are reshaping consumer behavior and causing large shifts in consumption patterns in Asia.
Article

Meet your future Asian consumer

– Asia’s consumer markets are not only a story of scale, but also one of diversity and shifting preferences and behavior caused by powerful demographic, social, and economic forces.

Pan-Asia consumer insights

Pan-Asia consumer insights

Consumer deep dives by country

Consumer deep dives by country

COVID-19’s impact on consumer behaviors

COVID-19’s impact on consumer behaviors