Southeast Asia

Featured Insights

Article

Five areas of growth for digital marketing in ASEAN

– With growth increasingly hard to achieve, Southeast Asian companies must make decisive moves in five areas of modern digital marketing to capture potential opportunities.
Article

The new faces of the Vietnamese consumer

– In the next decade, Vietnam’s middle class is expected to continue to grow, spreading out geographically and becoming more diverse.

Trade and network flows

Video

The rise of digital and data flows in Singapore

– Diaan-Yi Lin, senior partner and managing partner in McKinsey’s Singapore office, discusses how digital platforms have transformed global trade flows, and how this affects Asian countries such as Singapore.

Technology and digital

From the top: Leadership in Southeast Asia today

The power of Southeast Asian consumers

Article

How consumer-goods companies can win in Southeast Asia

– Disciplined spending, stronger partnerships with retailers and distributors, and cross-functional collaboration set winners apart. But all companies in the region need to step up their game in digitization and analytics.

The rise of Southeast Asian corporations