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Amid rapid economic shifts, technological disruption, and evolving customer expectations, growth is no longer optional—it’s imperative. New McKinsey research highlights an unlock: reimagining the partnership between the CEO, CMO, and CFO to place the consumer at the center and align the C-suite around enterprise-wide value creation.
Join McKinsey senior partners Shelley Stewart III and Kelsey Robinson for a conversation on how this leadership triad can transform marketing into a core driver of sustainable growth. The session will explore strategies for aligning growth priorities and building marketing-led organizations that outperform. It will also cover the most pressing topics heard from industry leaders at Cannes Lions and their implications for leadership.