McKinsey Quarterly

Separating the signal from the noise since 1964

Editor’s choice

Marketing in the metaverse: An opportunity for innovation and experimentation

Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.

Bias Busters: When the crowd isn’t necessarily wise

– Leaders need to recognize herd mentality when it happens—and explore the contrarian view to help break the spell.

The net-zero transition in the wake of the war in Ukraine: A detour, a derailment, or a different path?

– The invasion of Ukraine will, at least initially, complicate the transition path to a net-zero economy, but this tragic development... could still prove to be a turning point in accelerating progress in the medium run.

Can the automotive industry scale fast enough?

– The rapidly increasing uptake of electric vehicles could transform the automotive ecosystem and promote even greater innovations.... For that to happen, two imperatives need attention now.

The latest Five Fifty

The Great Reallocation

McKinsey Quarterly Five Fifty—After years of companies playing defense with sustainability, the landscape has shifted to an emerging growth opportunity—for those savvy enough to seize it.

The Magazine

Issue

The road ahead: Sustainable, inclusive growth

– Tackles one of the great business challenges of the 21st century: how to better lives and livelihoods by achieving sustainable, inclusive growth. Plus, an excerpt from CEO Excellence: The six mindsets that distinguish the best leaders from the rest.

In this issue

Our future lives and livelihoods: Sustainable and inclusive and growing

– Growth for all, growth for good. Here, we offer a proposal for business, government, and society leaders.

Innovating to net zero: An executive’s guide to climate technology

– Advanced technologies are critical to stopping climate change—and the drive to develop and scale them is accelerating. Here... are five themes that could attract $2 trillion of annual investment by 2025.

Being transgender at work

– Although corporate America has stepped up its public support of LGBTQ+ rights, it still has a long road ahead to foster a truly... inclusive environment for transgender employees.

2021 issues

Issue

‘Great Attrition’ or ‘Great Attraction’? Leaders, the choice is yours

– Spotlights why employees are quitting—and offers tips for companies hoping to stem the tide of the Great Resignation; also, strategy for a digital world, making stakeholder capitalism work, and building value through M&A.
Issue

Making sense of the return from remote

– Explores the disconnect between companies (who want a full return to the office) and employees (who prefer remote and hybrid options); and highlights ways that companies can build on the gains they made during the pandemic.
Issue

Race in the workplace

– Identifies ten thorny challenges that companies must resolve to reverse the profound inequities facing Black workers; and offers lessons for improving both the well-being and productivity of individuals, teams, and organizations.
Issue

Time to redefine the next normal. Again.

– Looks at how the pandemic is redefining operating models; also, mental health in the workplace, how leaders can instill purpose through an organization, and a thorough look at the future of Asian companies, with many interviews of top CEOs.

2020 issues

Finding meaning in difficult times

– Examines the role leaders play in helping their employees find meaning and purpose in times of crisis, makes the clear business case for dynamic portfolio management, and offers advice for CEOs around three important, technology-fueled trends.

The CEO moment: Leading toward the next normal

– Examines the shifting role of the CEO in the wake of COVID-19, explores what a postpandemic organization could look like, and explains why inclusion and diversity are especially important during a crisis.

Climate: Shared risk. Shared response.

– Highlights the increasing threats of climate change, explores how today’s leaders can mitigate the more critical effects, and looks at how different industries are charting their own sustainability journeys.

Playing for the long haul

– Explains why companies that take a long-term view of value creation thrive, highlights the technology-driven business changes on the horizon, and takes a close look at the future of work.  

2019 Issues

Transformation

– Explores why companies should go “all in” on transformations, looks at innovation and performance, and explains how talent is key to digital transformations.

The drumbeat of digital

– Looks at why companies should up the pace of digital-change efforts, explores the keys to successful M&A, and highlights the importance of shifting the mind-sets and behaviors that hold back organizations.

Resilience

– Addresses business resilience and how companies can prepare for the next economic downturn, explores the ins and outs of effective decision making, and takes a hard look at talent in the workplace.

Reimagining mobility

– Explores the future of mobility and what shifts mean for cars, business, and society. The issue includes perspectives from participants shaping the coming mobility revolution.

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