McKinsey Quarterly Five Fifty

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The future of the space economy

Space tourism is just the start. Future forays could expand from a “space for Earth” economy to a “space for space” economy.
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Five Fifty: The Great Reallocation
– After years of companies playing defense with sustainability, the landscape has shifted to an emerging growth opportunity—for... those savvy enough to seize it.

Five Fifty: Winning back your workers
– Employees left the workforce in record numbers last year, and many are staying away. Companies need to rethink how to win them... back.

Five Fifty: Passing the buck
– With costs on the rise, your pricing power may be all that’s protecting your margins. Do you have what it takes to raise prices?

Five Fifty: From brown to green
– A net-zero future will require massive decarbonization of energy-intensive industries. New technologies and coalitions could help... lead the way.

Five Fifty: The invisible edge
– Fast-growing companies spend 2.6 times more than slower ones on intangible assets like brand, skills, and knowledge. Are you investing... enough in the assets you can’t see?

Five Fifty: The lonely economy
– As households get smaller, new forms of connection and consumption are emerging. Are you ready to hug your robot friend?

Five Fifty: The business builders
– The more new businesses you build, the better you get at building them. That’s the lesson from the companies that do it best.

Five Fifty: The digital mismatch
– Companies know they’re vulnerable to digital disruption. So why aren’t they investing where the risks (and opportunities) are... the highest?

Five Fifty: Are you losing your digital customers?
– As the pandemic eases, consumers are returning to physical channels. Companies can hold on to them by improving the customer experience... online.

Five Fifty: So you want to be a software company
– Nontech companies are turning to software-based business models for growth. Four misconceptions stand in their way.

Five Fifty: Hybridized
– If the future of work is hybrid, why do so many companies lack a vision for hybrid work?
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