McKinsey Quarterly Five Fifty

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The invisible edge

Fast-growing companies spend more than slower companies on intangible assets such as brand, skills, and knowledge. Are you investing enough in the assets you can’t see?
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Five Fifty: The business builders
– The more new businesses you build, the better you get at building them. That’s the lesson from the companies that do it best.

Five Fifty: The digital mismatch
– Companies know they’re vulnerable to digital disruption. So why aren’t they investing where the risks (and opportunities) are... the highest?

Five Fifty: Are you losing your digital customers?
– As the pandemic eases, consumers are returning to physical channels. Companies can hold on to them by improving the customer experience... online.

Five Fifty: So you want to be a software company
– Nontech companies are turning to software-based business models for growth. Four misconceptions stand in their way.

Five Fifty: Hybridized
– If the future of work is hybrid, why do so many companies lack a vision for hybrid work?

Five Fifty: The great exhaustion
– One thing that burned-out employees have in common—leaders who have yet to get specific about the future of hybrid work.

Five Fifty: Leading by design
– Companies that excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers. So why... aren’t more companies joining their ranks?

Five Fifty: Cloudy with a chance of billions
– The latest forecast calls for industries to capture billions in value from cloud. But not every company will join in the profits.

Five Fifty: Better bosses
– Of all the misery in the world, one source lies within an organization’s sphere of influence: the behavior of its bosses and supervisors.

Five Fifty: Breaking through in health
– Scientific innovation can speed effective responses to future pandemics and health crises. Here are ten promising innovations.

Five Fifty: Making loyalty pay
– Fast-surfing consumers are trying out new brands, stores, products, and websites. Can loyalty programs keep pace?
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