McKinsey on the Metaverse
While the end-state remains many years away, there is real and significant value for consumers and companies to benefit from today.
Article
Unlocking commerce in the metaverse
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Consumers already know what they want at the intersection of virtual and physical retail. It’s up to companies to evolve...
Article
Tourism in the metaverse: Can travel go virtual?
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The travel industry is ripe for virtual disruption, and the metaverse presents a $20 billion opportunity—but some benefits...
Article - McKinsey Quarterly
A CEO’s guide to the metaverse
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It’s too big to ignore—yet its future is far from certain. Companies need to dip a toe in the water and plan to take the plunge...
Interactive
Value creation in the metaverse
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With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.
Article
The metaverse: Driving value in the mobility sector
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Although a fully immersive, interconnected metaverse remains years away, mobility stakeholders can already capture real business...
Interactive - McKinsey Quarterly
Make way for the metaverse
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The metaverse is morphing—and investments in the space are growing. Are you making the right moves?
Interactive
Digital twins: The foundation of the enterprise metaverse
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Companies can leverage digital twins in a way that delivers significant value today—while building the engine for the enterprise...
Podcast
Digital twins: What could they do for your business?
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Less waste, shorter times to market, constant customer insights: the advantages of applying digital twins are many—if you...
Metaverse Talks
Interview
Rewriting the beauty code of the future
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L’Oréal has been early to adopt a number of metaverse and Web3-related initiatives, all of which feed into its broader...
Interview - Metaverse Talks
Building an open metaverse
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Niantic CEO John Hanke says the promise of the metaverse is massive, but there are technological and financial hills to climb....
Video - Metaverse Talks
Fashion-forward in the metaverse
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Irene-Marie Seelig, co-founder and CEO of AnamXR, says the metaverse is tailor-made for fashion brands looking to help people...
Video - Metaverse Talks
Building a creator economy
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Marc Petit, Vice President of Unreal Engine Ecosystem at Epic Games, is optimistic about the promise of the metaverse, which...
Video - Metaverse Talks
Appealing to a broader audience
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Ken Wee, chief strategy officer at Activision Blizzard, says despite the explosion of the market addressable by the metaverse,...
Video - Metaverse Talks
Exploring the business promise of the metaverse
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Brian Solis, Salesforce global innovation evangelist, sees curiosity and empathy as integral parts in delivering new experiences...
Interview - Metaverse Talks
Gaming for a cause
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Square Enix CEO Yosuke Matsuda shares his expansive vision for the Japanese entertainment and video game company, one that includes...
Video - Metaverse Talks
Building a safer metaverse
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Rob Lowe, former managing director of Digital Play at LEGO Ventures, discusses the enormous opportunities presented by emerging...
More Insights
Blog Post
The colors of the metaverse
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“Color is the place where our brain and the universe meet,” said Paul Cézanne, whose impressionistic strokes...
Article
Even in the metaverse, women remain locked out of leadership roles
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Five early indicators on women in the metaverse reveal gender inequality—especially in the leadership creating and setting...
Interactive
Digital twins: The foundation of the enterprise metaverse
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Companies can leverage digital twins in a way that delivers significant value today—while building the engine for the enterprise...
Article
Web3 beyond the hype
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While buffeted by the recent market downturn and bankruptcies, digital assets and the technologies underlying them still have...
Webcast
Value creation in the metaverse
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The metaverse revolution is coming soon, and companies must prepare today to seize the opportunities of tomorrow.
Article
What is the metaverse?
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The metaverse is the emerging 3-D-enabled digital space that uses virtual reality, augmented reality, and other advanced internet...
Blog Post
Let’s meet in the metaverse
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The metaverse—a virtual-reality space in which users can interact—is a far-off concept for some consumers and industry...
Interview - McKinsey Quarterly
‘Find the smartest technologist in the company and make them CEO’
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In the first episode of the new The Quarterly Interview: Provocations to Ponder series, Silicon Valley’s...
Blog Post
Meet the metaverse: Creating real value in a virtual world
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McKinsey senior partners Eric Hazan and Lareina Yee, both lead authors on our new metaverse report, discuss the potential and...
Article
Probing reality and myth in the metaverse
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Despite some skepticism, our recent insights show that Americans of all ages are ready to embrace the metaverse.
Article - McKinsey Quarterly
Marketing in the metaverse: An opportunity for innovation and experimentation
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Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing....
Article
Digital twins: The art of the possible in product development and beyond
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Digital representations of physical products are coming to life. Here’s how to make them work for you.
Article
How the fashion industry can get into a metaverse mindset
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Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities of the metaverse. Here’s...
Podcast - MGI Research
Forward Thinking on tech and the unpredictability of prediction with Benedict Evans
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One of the tech world’s sharpest analysts talks about the frontier and how we got here, connecting the metaverse, Web3,...
Podcast
The promise and peril of the metaverse
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The metaverse has the potential to radically transform the digital—and global—economy, but many questions remain.
Podcast
What is the metaverse—and what does it mean for business?
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No official definition yet exists for the metaverse, but companies can’t afford to wait until one does or the metaverse...
Our leaders
Hamza Khan
Partner London
Coleads the Marketing & Sales Practice in the UK and Ireland; leads digital and growth transformations in both B2C and B2B environments....
Eric Hazan
Senior PartnerParis
Among the leaders of the Growth, Marketing & Sales Practice as well as the Digital Practice in Western Europe. Valued member...
Matt Higginson
PartnerBoston
Leads our customer assistance work in North America and distributed-ledger technology (blockchain) initiatives globally
Shivam Srivastava
PartnerBay Area - Silicon Valley
Provides product expertise to software companies around the world
Lareina Yee
Senior PartnerBay Area
Advises companies on growth, organization, and tech-led transformation; chair of McKinsey's Technology Council, expert in generative...