McKinsey on the Metaverse

Consumers already know what they want at the intersection of virtual and physical retail. It’s up to companies to evolve...

The travel industry is ripe for virtual disruption, and the metaverse presents a $20 billion opportunity—but some benefits...

It’s too big to ignore—yet its future is far from certain. Companies need to dip a toe in the water and plan to take the plunge...

With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.

Although a fully immersive, interconnected metaverse remains years away, mobility stakeholders can already capture real business...

The metaverse is morphing—and investments in the space are growing. Are you making the right moves?

Companies can leverage digital twins in a way that delivers significant value today—while building the engine for the enterprise...

Less waste, shorter times to market, constant customer insights: the advantages of applying digital twins are many—if you...

L’Oréal has been early to adopt a number of metaverse and Web3-related initiatives, all of which feed into its broader...

Niantic CEO John Hanke says the promise of the metaverse is massive, but there are technological and financial hills to climb....

Irene-Marie Seelig, co-founder and CEO of AnamXR, says the metaverse is tailor-made for fashion brands looking to help people...

Marc Petit, Vice President of Unreal Engine Ecosystem at Epic Games, is optimistic about the promise of the metaverse, which...

Ken Wee, chief strategy officer at Activision Blizzard, says despite the explosion of the market addressable by the metaverse,...

Brian Solis, Salesforce global innovation evangelist, sees curiosity and empathy as integral parts in delivering new experiences...

Square Enix CEO Yosuke Matsuda shares his expansive vision for the Japanese entertainment and video game company, one that includes...

Rob Lowe, former managing director of Digital Play at LEGO Ventures, discusses the enormous opportunities presented by emerging...

“Color is the place where our brain and the universe meet,” said Paul Cézanne, whose impressionistic strokes...

Five early indicators on women in the metaverse reveal gender inequality—especially in the leadership creating and setting...

Companies can leverage digital twins in a way that delivers significant value today—while building the engine for the enterprise...

While buffeted by the recent market downturn and bankruptcies, digital assets and the technologies underlying them still have...

The metaverse revolution is coming soon, and companies must prepare today to seize the opportunities of tomorrow.

The metaverse is the emerging 3-D-enabled digital space that uses virtual reality, augmented reality, and other advanced internet...

The metaverse—a virtual-reality space in which users can interact—is a far-off concept for some consumers and industry...

In the first episode of the new The Quarterly Interview: Provocations to Ponder series, Silicon Valley’s...

McKinsey senior partners Eric Hazan and Lareina Yee, both lead authors on our new metaverse report, discuss the potential and...

Despite some skepticism, our recent insights show that Americans of all ages are ready to embrace the metaverse.

Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing....

Digital representations of physical products are coming to life. Here’s how to make them work for you.

Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities of the metaverse. Here’s...

One of the tech world’s sharpest analysts talks about the frontier and how we got here, connecting the metaverse, Web3,...

The metaverse has the potential to radically transform the digital—and global—economy, but many questions remain.

No official definition yet exists for the metaverse, but companies can’t afford to wait until one does or the metaverse...