Design-to-Value

Integrating design and analytics for a step-change in margin growth

Deliver customer insights through a suite of proprietary digital tools
Combine design-thinking with technical insights to drive product creation
Leverage advanced, automated and in-depth analytics to identify detailed cost insights
Find the true cost of complexity and identify standardization opportunities
Accelerate idea creation and product improvements, and build leading capabilities

Featured insights

A peek into the future of surgery
Blog Post

How a McKinsey co-designed robot is creating a better future for minimally invasive surgery

How generative design could reshape the future of product development
Article
How generative design could reshape the future of product development
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The product management talent dilemma
Article
The product management talent dilemma
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How hyperscalers are changing the high-tech supplier sector
Article
How high-tech suppliers are responding to the hyperscaler opportunity
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The business value of design
Report - McKinsey Quarterly
The business value of design
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Taking the measure of product development
Article
Taking the measure of product development
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Tools & Capabilities

Customer Insights
Design Insights
Supply Insights
Modularity & Platforms
Execution & Scale