Product Digital Twins

What we do



Fulfilling new customer expectations
Managing product complexity
Technology development

Featured Video

Americas’ Cup – Using AI to make Emirates Team New Zealand fly

Examples of our work

Product Digital Twins
Optimizing the design of turbines
Product Digital Twins
Addressing portfolio complexity through digital twin
Product Digital Twins
Digitizing component development on industrials and electronics topics

Featured Insights

McKinsey Direct

Accelerating innovation: The potential of digital twins in medtech R&D

Futuristic diagnosis and treatment medtech
Man stands in a room looking at an avatar of himself. The clone is shown as a hologram.
Digital twins: The key to smart product development
Contrast Hemispheres. Digital generated image of two different texture hemispheres made out of glowing blue turbulent swirl connections on the rights side and dark purple plastic on the left side separated and making impact to each other on black background. - stock photo
Unveiling the next frontier of engineering simulation
Male worker scanning a delivery package and working on computer at automated warehouse. - stock photo
Digital twins: The next frontier of factory optimization
Close up of knotted light trails
Deep learning in product design

Featured Capability

Innovation & Learning Centers

McKinsey Capability Centers

Featured experts

Kimberly Borden
Senior PartnerChicago
Serves clients in the Aerospace & Defense and Automotive & Assembly Practices, focusing on strategy, operations, and transformational...
Mickael Brossard
Specializes in product development and digital transformation of R&D departments with players in tech and energy industries.
Hannes Erntell
Senior PartnerStockholm
Advises companies primarily in the tech, telecom, and industrial sectors on themes related to growth, product development, operations,...
Anna Herlt
Senior PartnerMunich
Advises companies as they seek to optimize the value of their research and development investments, particularly within the automotive...
Mithun Kamat
Helps aerospace, defense, industrial, and technology companies with strategy, product, margin expansion, and technology-enabled...
Alessandro Mattozzi
Helps global industrial groups improve their products through value-centered design and cost-efficient operations
Bernhard Mühlreiter
Helps companies in the mobility and industrial space to navigate disruptions, shape tech-enabled performance programs, and reinvent...

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