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Fernando Figueiredo


Helps established and fast-growing companies transform and grow their businesses through digital and analytics. Leads Leap by McKinsey in the United Kingdom

Fernando leads Leap by McKinsey in the United Kingdom, helping clients launch and scale new digital ventures.

Combining his extensive experience in large digital and analytics transformations with his entrepreneurial background, Fernando supports corporate and start-up clients across industries like banking, travel, retail, venture capital, and private and growth equity.

Fernando has a passion for driving innovation and building fantastic data-driven customer experiences. He draws on his expertise setting up new operating models and building agile, customer-centric teams to launch new business, products, and services to accelerate growth. Fernando also leads our fintech client service across Europe and is part of the McKinsey Digital leadership in the UK that brings design, analytics, product, and engineering capabilities to our clients.

Examples of his work include:

  • Establishing a digital factory for a global financial institution with a team of 200+ across multiple customer journeys
  • Leading the build and launch of several new businesses in Europe and US, including a fully digital lending proposition for small businesses
  • Supporting a flagship carrier airline in reinventing the digital customer experience while creating a step change in their technology capabilities and establishing a 300+ tech and digital savvy organisation
  • Supporting large corporations in launching analytics transformations at scale building AI and GenAI models to boost efficiency and customer experience
  • Running commercial diligences for private and growth equity investors in various fields, including fintech and SaaS businesses


Fintechs: A new paradigm of growth,” McKinsey & Company, October 2023

Europe’s fintech opportunity,” McKinsey & Company, October 2022


Accedo Digital


ISCTE - University Institute of Lisbon
Masters in Management and Computer Science