About Yutaro

A leader in our Marketing & Sales Practice in Asia, Yutaro advises companies on commercial transformation across various industries including automotive and assembly, paper and forest products, high tech, chemicals, and metals and mining.

Yutaro’s particular focus is on pricing, sales-force effectiveness, capability building, and go-to-market strategy programs that have resulted in improved performance for both top line and profit.

Example of Yutaro’s recent client work include the following:

  • leading end-to-end pricing and margin-management programs in both transactional and large-contract environments, establishing repeatable improvement approaches and organization
  • developing and implementing a multiyear commercial-transformation program, including frontline sales-effectiveness improvement, key-account management, and redesign of sales and sales-support functions
  • supporting a holistic commercial turnaround program—including top-line growth and margin expansion—with focus on cross-border sales governance


University of Oxford
BA, philosophy, politics, economics