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Vladimir Kulagin

Senior Partner

Leads projects on strategy, marketing, pricing, customer centricity, organizational development, and operational efficiency in the telecommunications, metals and mining, and transport sectors

Vladimir coleads McKinsey’s Telecommunications, Media & Entertainment, and High Tech Practices globally. He leads the firm’s work in digital and analytics in the TMT sector in Africa, CIS, the Middle East, and Turkey.

Vladimir specializes in large-scale company transformations, growth strategy, launching new products and services, and building new digital businesses, using advanced analytics, digital tools, design thinking, and new management strategies. He contributes to McKinsey’s global practices in strategy, marketing and pricing, digital ecosystems, advanced analytics, and organization. He has led large-scale transformations in these areas in over 20 countries of Europe, the Middle East, and Southeast Asia.

Prior to joining McKinsey, Vladimir worked as a technology and legal-compliance expert in an electrical-power company.

Published Work

Next-generation operating models for the next normal,” McKinsey & Company, July 2020

What to do with consumption poverty during pandemic? [in Russian],” Kommersant, June 2020

Digital @ Scale: The Playbook You Need to Transform Your Company,” McKinsey & Company, September 2019

Digital Russia: New reality,” McKinsey & Company, July 2017


Georgia Institute of Technology

Far Eastern Federal University (Vladivostok, Russia)
BA, international economics

University of Maryland University College (Russia and Germany)
BA, business