Stefano specializes in helping clients to realize the aspiration of delivering top- and bottom-line impact in a volatile and changing environment, leveraging best-practice approaches across pricing, promotions, assortment, and targeted marketing optimization.
Examples of his recent client work include the following:
- designing a growth strategy—focusing on strategy and business and commercial models—to transform a top European DIY retailer into a leading omnichannel business
- conducting multiple multicountry revenue-growth-management and capability-building programs for leading FMCG players
- transforming the pricing and promotion (mass and personalized) strategy for a large grocery retailer
- optimizing the assortment of a retailer adopting advanced analytics
Before joining McKinsey, Stefano worked in the industry for five years with multinational organizations, mostly in the consumer-goods sector.
Published work
“Personalizing the customer experience: Driving differentiation in retail,” McKinsey & Company, April 2020
“How retailers can improve price perception—profitably,” McKinsey & Company, November 2016
Past Experience
Whirlpool Europe
Product manager
Aermacchi
Project engineer
Education
SDA Bocconi School of Management (Milan)
MBA
Polytechnic University of Milan
Degree, aerospace engineering