Stefano Zerbi

About Stefano

Stefano specializes in helping clients to realize the aspiration of delivering top- and bottom-line impact in a volatile and changing environment, leveraging best-practice approaches across pricing, promotions, assortment, and targeted marketing optimization.

Examples of his recent client work include the following:

• designing a growth strategy—focusing on strategy and business and commercial models—to transform a top European DIY retailer into a leading omnichannel business
• conducting multiple multicountry revenue-growth-management and capability-building programs for leading FMCG players
• transforming the pricing and promotion (mass and personalized) strategy for a large grocery retailer
• optimizing the assortment of a retailer adopting advanced analytics

Before joining McKinsey, Stefano worked in the industry for five years with multinational organizations, mostly in the consumer-goods sector.