This is a profile image of Sid Azad

Sid Azad


Sid Azad


Advises banks, asset managers, and life insurers across Europe on retail banking, private banking, and wealth management, particularly go-to-market strategies, operating-model design, end-to-end (E2E) transformation, and M&A

Based in London, Sid Azad has over 15 years of consulting experience in the financial-services industry, advising banks, asset managers, and life insurers across Europe. His primary focus is retail banking, particularly high-net-worth banking, wealth management, and long-term savings. He has also advised nontraditional players in exploring ways to participate in the financial-services space, especially payments.

Examples of Sid’s client work include:

  • leading several studies for large global and regional banks on their go-to-market strategy for private banking, including determining market and booking-center participation, business-model refinement, post-regulatory reforms, proposition and pricing development, reputational-risk management, and operating-model design
  • working with the retail bank of one of the world’s largest universal banks to develop a five-year business plan, future client segmentation, and capability-development road map
  • advising global and regional wealth managers on their investment management and savings propositions as well as their future business and operating model, given significant industry disruption across the value chain, resulting in revamped central investment offices to enhance scalability, reduce costs, and significantly lower the risk profile
  • advising several global asset and wealth managers on developing and launching their direct-to-consumer businesses, including proposition design, robo- and algorithmic advice, underlying product architecture, platform and digital user interfaces, and operating-model design
  • advising universal banks on their long-term strategy development in light of disruptive macroeconomic and digital headwinds

Before joining McKinsey, Sid was a financial-services partner at PwC Strategy& (formerly Booz & Company) in London. He has an MBA with distinction from the London Business School and Bachelors in Commerce with distinction and triple first class honours from University of Delhi.

Sid is McKinsey's partner sponsor of recruiting for London Business School.

Published work

Capturing growth in the evolving UK savings and retirement market,” McKinsey & Company, March 2023

European private banking: Resilient models for uncertain times,” McKinsey & Company, January 2023

After a strong 2021, European private banking faces headwinds,” McKinsey & Company, July 2022

The future of private banking in Europe: Preparing for accelerated change,” McKinsey & Company, September 2020

No going back: New imperatives for European banking,” McKinsey & Company, May 2020

European Private Banking: April 2020,” McKinsey & Company, April 2020

Adapting to a new normal in European asset management,” McKinsey & Company, November 2019

European private banking: An inescapable call for action,” McKinsey & Company, September 2019

Past Experience

PwC Strategy& (formerly Booz & Company)
Consultant and partner

Kraft Foods
Strategy analyst


National vice president


London Business School

University of Delhi
Bachelors of commerce