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Ruben Schaubroeck

Senior Partner, Brussels
Advises clients on large-scale, digital and analytics transformations and technological challenges

About Ruben

As a core leader of the firm’s global High Tech, Media & Entertainment, and Telecommunications Practices, Ruben leads our digital and analytics transformation work for telecommunications operators. Driven by his passion for creating real, lasting change in organizations, he has worked with more than 20 organizations around the globe on their digital and analytics transformation journeys.

Ruben also leads McKinsey Digital in Northern Europe (Benelux and Scandinavia), helping companies to transform their core business—using all the opportunities created by digital and analytics—to create distinctive customer experience, new growth opportunities, and sustainable cost leadership. In Northern Europe, he works with companies across many different sectors, including telecommunications, software, banking, insurance, utilities, and the public sector.

Published work

From good to great in digital: The opportunity for Belgian companies,” McKinsey & Company, October 2021

Rules of engagement: Winning with the basics in digital telecommunications,” McKinsey & Company, August 2020

A new path for telco customer engagement,” McKinsey & Company, February 2019

The building blocks telcos need to create their digital-and-analytics DNA,” McKinsey & Company, January 2019


Vlerick Business School
MBA, management

Ghent University
MSc, computer engineering