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Pooneh Baghai

Senior Partner, Toronto
Works with global asset and wealth managers, banks, and insurers on strategic and operational challenges and organizational opportunities

About Pooneh

Pooneh is the co-leader of the Global Wealth & Asset Management Practice. She has also served as leader of the Canadian Financial Services Practice.

Pooneh has deep experience serving asset managers, wealth managers, banks and life insurers on growth and portfolio optimization, as well as large-scale operational and functional transformations.

Her recent projects include:

  • defining an aggressive growth strategy for a global asset manager  

  • leading a performance turnaround for a global financial institution to reduce its expense base by $1 billion through lean operations redesign, IT standardization, sourcing and nearshoring and offshoring 

  • developing a strategy for a leading bank on increasing the penetration and share of wallet for its wealth management customers

Published work

On the cusp of change: North American wealth management in 2030,” McKinsey & Company, January 2020

Beyond the Rubicon: Asset management in an era of unrelenting change,” McKinsey & Company, November 2019

The new Great Game in North American asset management,” McKinsey & Company, November 2018

Achieving digital alpha in asset management,” McKinsey & Company, November 2018

Banks and the digital flywheel: An engine for ongoing value capture,” McKinsey & Company, July 2018

Hot spots in the North American asset management landscape,” McKinsey & Company, December 2017

“Growth in a time of uncertainty: The asset management industry in 2015,” McKinsey & Company, November 2015 (Request a copy of the report)

The $64 trillion question: Convergence in asset management,” McKinsey & Company, February 2015

“Searching for profitable growth in asset management: It’s about more than investment alpha,” McKinsey & Company, October 2013 (Request a copy of the report)

“The asset management industry: Outcomes are the new alpha,” McKinsey & Company, November 2012 (Request a copy of the report)

“Are Canadians ready for retirement?” McKinsey & Company, April 2012

“The second act begins for ETFs,” McKinsey, August 2011 (Request a copy of the report)


London School of Economics
MS, management

University of Toronto
MA and BA, economics