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Naveed Niwaz


Helps clients on strategic, commercial, and operational issues with a focus on the software, IT, telecommunications, and banking industries

Naveed is a partner at McKinsey’s Copenhagen office and part of the leadership team for McKinsey Digital in Western Europe. His experience covers strategic, commercial, and operational issues driving large-scale transformations with significant digital, change-management, and capability-building aspects. Naveed has served clients across Central and Eastern Europe, the Middle East, and Scandinavia.

Recent examples of his client work include the following:

  • delivering the digital transformation of a European telecommunications company, covering customer-journey transformations, operating-model design, technical foundation, and change management
  • leading the business-review and strategy definition for a telecommunications company in the Middle East—with focus on market and company performance, identification of improvement potential, and overall road map for realization
  • developing a digital marketing-and-sales transformation for a global transaction bank—covering full transformation of the acquisition and conversion funnel, including building capabilities along processes, organization, and technology
  • designing and driving a full-scale commercial transformation program of the go-to-market model for a B2B telecommunications company in the Middle East, covering products, sales, and partner network across enterprise, government, and small and medium-size segments
  • leading the business review and definition of a value-capture plan—including strategy, financial plan and model, portfolio initiatives, execution governance—of global software company postacquisition by a global private-equity investor

Before joining McKinsey, Naveed held various management positions in the high-tech and telecommunication industry. He has also served in the Danish Army with the rank of sergeant. Naveed has conducted studies in Denmark, Singapore, and the United States.

Published work

Technology and telecommunications B2B customer buying trends: Bright horizons with some warning signs,” McKinsey & Company, February 2024

What separates B2B GTM outperformers in tech and telecom,” McKinsey & Company, October 2023


Copenhagen Business School
MSc, business administration and management science