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Mingyu Guan

Senior PartnerShenzhen

Leverages deep expertise in marketing and sales to help companies execute commercial transformations

Mingyu helps companies achieve commercial excellence in channel strategy, salesforce effectiveness, marketing ROI, and e-commerce and digital marketing. He advises companies in advanced industries, including automotive, consumer electronics, and technology giants, on driving top-line growth, particularly in emerging markets. Mingyu joined McKinsey in Germany 10 years ago and also worked in the Beijing office before transferring to Canada.

Published Work

McKinsey China Auto Consumer Insights 2024, McKinsey & Company, May 2024

McKinsey China Auto Consumer Insights 2023, McKinsey & Company, July 2023

NIO unlocks its potential through standout user operations,” McKinsey & Company, September 2022

Five trends shaping tomorrow’s luxury-car market,” McKinsey & Company, July 2022

The race to win: How automakers can succeed in a post-pandemic China,” McKinsey & Company, August 2021

Winning the race: China’s auto market shifts gears,” McKinsey & Company, December 2019

What the future science of B2B sales growth looks like,” McKinsey & Company, January 2018

Past experience

Microsoft China Co. Ltd
Program manager


Royal Institute of Technology
MSc, telecommunications

Xi'an Jiaotong University
BA; BS, communications engineering