About Mingyu

Mingyu helps companies achieve commercial excellence in channel strategy, salesforce effectiveness, marketing ROI, and e-Commerce/digital marketing. He advises companies in advanced industries, including automotive, consumer electronics, and technology giants, on driving top-line growth, particularly in emerging markets. Mingyu joined McKinsey in Germany 10 years ago and also worked in the Beijing office before transferring to Canada.


What the future science of B2B sales growth looks like,” McKinsey & Company, January 2018

Past experience

Microsoft China Co. Ltd
Program manager


Royal Institute of Technology
MSc, telecommunications

Xi'an Jiaotong University
BA/BS, communications engineering