Mingyu helps companies achieve commercial excellence in channel strategy, salesforce effectiveness, marketing ROI, and e-commerce and digital marketing. He advises companies in advanced industries, including automotive, consumer electronics, and technology giants, on driving top-line growth, particularly in emerging markets. Mingyu joined McKinsey in Germany 10 years ago and also worked in the Beijing office before transferring to Canada.
Mingyu Guan
PartnerShenzhen
Leverages deep expertise in marketing and sales to help companies execute commercial transformations
Published Work
McKinsey China Auto Consumer Insights 2023, McKinsey & Company, July 2023
“NIO unlocks its potential through standout user operations,” McKinsey & Company, September 2022
“Five trends shaping tomorrow’s luxury-car market,” McKinsey & Company, July 2022
“The race to win: How automakers can succeed in a post-pandemic China,” McKinsey & Company, August 2021
“Winning the race: China’s auto market shifts gears,” McKinsey & Company, December 2019
“What the future science of B2B sales growth looks like,” McKinsey & Company, January 2018
Past experience
Microsoft China Co. Ltd
Program manager
Education
Royal Institute of Technology
MSc, telecommunications
Xi'an Jiaotong University
BA; BS, communications engineering