Mingyu helps companies achieve commercial excellence in channel strategy, salesforce effectiveness, marketing ROI, and e-commerce and digital marketing. He advises companies in advanced industries, including automotive, consumer electronics, and technology giants, on driving top-line growth, particularly in emerging markets. Mingyu joined McKinsey in Germany 10 years ago and also worked in the Beijing office before transferring to Canada.
PUBLISHED WORK
“Winning the race: China’s auto market shifts gears,” McKinsey & Company, December 2019
“What the future science of B2B sales growth looks like,” McKinsey & Company, January 2018
Past experience
Microsoft China Co. Ltd
Program manager
Education
Royal Institute of Technology
MSc, telecommunications
Xi'an Jiaotong University
BA; BS, communications engineering