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Michele Bertoncello


Advises clients in the automotive and assembly sector on strategy, marketing and sales, and innovation issues

Over the past ten years with McKinsey, Michele has supported clients through our Automotive & Assembly Practice, with an emphasis on advanced digital projects, including the connected car, car data monetization, and future mobility concepts.

Michele coleads the connected-car initiative at the McKinsey Center for Future Mobility, taking direct responsibility for the center’s car data monetization project. He is currently developing knowledge on two initiatives: “future mobility scenarios by 2030” and “future go-to-market models for car data.”

Examples of Michele’s recent client work include the following:

  • developing an autonomous- and connected-car strategy for a new automotive industry entrant
  • defining a human machine interface (HMI) strategy for a major car supplier
  • conducting a telematics value-chain analysis and defining partnership options for a tier-one supplier
  • designing a data monetization strategy for a major truck fleet
  • defining a connected products and services offering for a tier-one supplier
  • developing a car-connectivity perspective for a luxury car manufacturer
  • driving a retail commercial transformation for a premium automotive player

Published work

Car connectivity: What consumers want and are willing to pay,” McKinsey & Company, January 2024

Corporate business building to unlock value in automotive connectivity,” McKinsey & Company, August 2023

BEVolution of luxury vehicles: How customer preferences are changing the luxury vehicle market,” McKinsey & Company, December 2022

Unlocking the full life-cycle value from connected-car data,” McKinsey & Company, February 2021

Setting the framework for car connectivity and user experience,” McKinsey Quarterly, November 2018

Accelerating the car data monetization journey,” McKinsey & Company, March 2018

Will car users share their personal data?,” McKinsey Quarterly, October 2016

Monetizing car data,” McKinsey & Company, September 2016

Ten ways autonomous driving could redefine the automotive world,” McKinsey & Company, June 2015


Bocconi University
MA, general management
BA, economics