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Markus Wilthaner

Partner, Vienna
Helps hydrogen, battery, and fuel-cell companies grow their business and advises public institutions on climate, technology, and industry strategy

About Markus

Markus is a partner in McKinsey’s Austria office and serves companies from the energy, automotive, chemicals, utility, and advanced industrial sectors, as well as public institutions and investors. He leads our work on hydrogen at the McKinsey Center for Future Mobility, and also leads McKinsey’s modeling efforts on battery costs and technology development. 

Examples of Markus’s recent client projects include the following:

  • supporting a public institution with the development of regional roadmaps for hydrogen and hydrogen-powered aviation
  • developing the business case for a large-scale project to produce hydrogen from renewable energy sources
  • assisting a battery company with an in-depth market, cost, and environmental perspective for a major financing round
  • advising a hydrogen technology company on a commercialization strategy, including finding attractive markets, identifying target customers, and developing the go-to-market approach

Markus has worked with several industry alliances to develop national and regional hydrogen roadmaps.

Before joining McKinsey, Markus was a technical project manager at Mobilkom and an IT consultant at GE Money Bank. He has an MA in international economics from Johns Hopkins University and an MSc in informatics from the Vienna University of Technology.

Published Work

Hydrogen cars or battery electric vehicles—why not both?,” in “The trends transforming mobility’s future,” McKinsey Quarterly, March 2019

Hydrogen: The next wave for electric vehicles?, McKinsey & Company, November 2017

Past Experience

Mobilkom, Austria
Technical project manager

GE Money Bank, Austria
IT consultant


Johns Hopkins University
MA, international economics and relations

Vienna University of Technology
MSc in business informatics
BSc in computer science and economics