About Luis

Since 2014, Luis has led McKinsey’s Monterrey office, where he helps consumer-facing companies—particularly in operations, packaged goods and retail—set strategy and boost performance, while working with local conglomerates to optimize their business portfolios.

Examples of his recent client work include the following:

  • leading the growth-strategy development for a consumer-packaged-goods company, with the objective of doubling the value of the company over five years
  • leading the design and implementation of a channel strategy for a beverage company in Colombia, Ecuador
  • supporting the integration of a global company and its acquired company in South America, with operations in four countries
  • crafting the design of a route-to-market strategy for a carbonated-soft-drink company in Brazil
  • leading the complete organizational redesign (corporate center and countries) of a beverage company in Latin America to increase efficiency and effectiveness, with a focus on commercial capabilities
  • helping a consumer-packaged-goods company in Latin America to develop its strategy regarding regulatory issues
  • assisting an alcoholic beverage company in Ecuador to consolidate its third-party distributors’ network

Past experience

Chief strategy and finance officer (CSFO)


University of Chicago Booth School of Business
MBA, strategy and finance

University of the Pacific
MA, finance

Pontifícia Universidad Católica del Perú
BA, civil engineering