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Ivan Verlan


Leads McKinsey’s Marketing & Sales Practice in Central Europe, focusing on telecoms, B2C services, and B2B across a wide range of industries, and brings deep experience in customer-value management and personalization with advanced analytics

Ivan is a partner in Kyiv. Most of his client work is in the developed markets of Western Europe, including the UK and Nordic countries, and in Central Europe, where Ivan leads the Marketing & Sales Practice. He is also a member of the Technology, Media & Telecommunications Practice and has extensive experience in steel and metals, energy, and consumer goods.

In marketing and sales, Ivan concentrates on analytics-driven customer value and lifecycle management (CVM and CLM), especially in the B2C service sector, as well as on channel and distribution strategy, including omnichannel, sales and channel capability building, and commercial spend optimization. He advises telcos on post-merger commercial management, fixed-mobile convergence launch and acceleration, pricing and value-proposition updates, and a host of other topics. Ivan also led and contributed to marketing and sales projects in industries as diverse as agrochemicals, real estate and construction, broadcasting, and luxury skincare.

Inspired by real-world examples of bold, effective leadership, Ivan is an avid reader of biographies. His favorites include Benjamin Franklin, Winston Churchill, and Andrew Carnegie.

Published work

A reflection on global food security challenges amid the war in Ukraine and the early impact of climate change,” McKinsey & Company, August 2022


Boston Consulting Group
Project manager

Senior consultant



Saint Joseph’s University
BSc, international business