This is a profile image of Fábio Stul

Fábio Stul

Senior PartnerSão Paulo

Global leader of McKinsey’s Transformation Practice; helps organizations achieve full potential through holistic and sustainable transformations

Fábio is a global leader for McKinsey’s Transformation Practice, helping companies around the world with major and holistic business transformations through sustainable improvements in performance, organizational health, and capabilities. He helps clients challenge their status quo, raise aspirations, reinvent their businesses, speed up decision making, and accelerate execution.

Beyond his transformation work, he has advised CEOs, boards, and executive teams in Latin America, Europe, and North America for more than 25 years on a number of topics, including growth, productivity improvement, strategy, organization, merger management, digital, and advanced analytics. Fábio was also one of the founders of McKinsey’s Consumer Packaged Goods and Retail Practices in Latin America, which he led from 2010 to 2016, and has also served companies in many other sectors, including telecom, media, agribusiness, energy, advanced industries, and banking.

He is passionate about McKinsey’s people mission and very committed to diversity and inclusion.

Examples of his recent client work include the following:

  • leading a three-year holistic transformation for a telecom company, which resulted in significant and measurable improvements in their key performance indicators, workforce upskilling, and organizational health
  • helping a B2B multinational company with a successful tech-enabled transformation, learning new ways of working through agility, and deployment of new analytic tools to increase throughput while substantially reducing CO2 production
  • leading a multiyear transformation for a global company that substantially increased profitability, upskilled thousands of frontline workers through advanced analytics and technology, improved customer-satisfaction scores, and reduced waste at key facilities
  • overseeing the development and implementation of a digital strategy for a retail company in Latin America, which has inspired digital transformation journeys at multiple other companies in emerging markets

Fábio has also led multiple research initiatives that have been highlighted in numerous business magazines and media channels, such as the cover of Exame magazine in Brazil. He was also one of the contributors to The Economist’s special report, “Brazil takes off.”

Published work

How bold is your business transformation? A new way to measure progress,” McKinsey Quarterly, July 2023

Accelerating transformation in Latin American companies,” McKinsey & Company, December 2021

Meet the new Brazilian consumer,” McKinsey & Company, June 2016

How to go small for big growth opportunities in Brazil’s consumer markets,” McKinsey & Company, September 2015

Survey results: For packaged goods companies, winning in Latin America is worth more than you think,” McKinsey & Company, September 2014

Getting to know you: How to reach Brazil’s burgeoning middle class,” McKinsey Consumer & Shopper Insights, 2012 (PDF–793KB)

What companies need to know about Brazil’s luxury consumers,” McKinsey Consumer & Shopper Insights, 2012

Finding profits and growth in emerging markets,” McKinsey Consumer & Shopper Insights, 2012


Massachusetts Institute of Technology

Instituto Tecnológico da Aeronáutica
BS, electronic engineering