This is a profile image of Eunjo Chon

Eunjo Chon

Senior PartnerTokyo

Collaborates with clients in insurance, banking, securities, asset-management industries, and capital-markets infrastructure to redefine their corporate-transformation plans, design distribution-channel and product strategies, steer risk-management framework, and support large-scale M&A activities.

Eunjo is a core leader of McKinsey’s Asian Financial Services Practice, working with various financial institutions and principal investors across many Asian markets. He is also a core leader of McKinsey’s Growth, Marketing & Sales Practice in Asia, orchestrating potential partnership and alliances to bring in the most cutting-edge capabilities for our client services. His main focus is helping his clients’ top management redefine their strategies and steer their mind-sets toward “value-growth” opportunities.

His recent client engagements include the following:

  • developing a global insurance group’s pan-Asia strategy for health insurance, one of the fastest growing and most profitable opportunities in the region, which includes Japan and five other Asian countries
  • revisiting a global banking group’s Japan strategy, from a comprehensive market scanning to a deep dive into new wealth-management business strategies centered around the country’s growing mass-affluent segment
  • supporting a leading Asian financial group’s post-merger value improvement by creating a new synergy scheme across subsidiaries, including banking, securities, asset management, and insurance
  • supporting the new CEO transition of a leading insurance company in Japan, designing the first 100-day plan, along with the prioritized portfolio of new initiatives and quick-win actions

Eunjo has also spent three-and-a-half and seven years, respectively, at McKinsey’s New York and Seoul offices serving both global and local insurers, banks, capital-markets infrastructure, and regulatory authorities. He is also a core member of the firm’s Risk Management Practice, actively applying cutting-edge tools and ideas to enhance his clients’ resilience across financial and economic cycles.

He is a frequent speaker at various conferences sponsored by industry associations and media, and has authored a number of articles. In addition, Eunjo is a member of the Economic Development Advisory Committee of Seoul Metropolitan City, and he is the father of five children.

Published work

How KB Financial Group navigates and curates banking,” McKinsey & Company, April 2023

Will Asian insurers make the right choices for health insurance?,” McKinsey & Company, February 18, 2021


Harvard University

Seoul University
BBA, business management