This is a profile image of Ed See

Ed See


Specializes in helping clients transform and modernize their marketing capabilities

As an expert partner in the firm’s Marketing & Sales Practice, Ed’s client work focuses on developing and deploying digital, data, and analytics capabilities. He works with large consumer packaged goods, retail, and financial services companies to identify growth opportunities and increase the value of their relationships with customers and consumers. His expertise includes digital strategy, digital marketing, growth and marketing analytics, segmentation, and advertising and marketing technology. Ed also leads the Marketing Efficiency for Growth Diagnostics (MEG) team, where he focuses on helping companies leverage insights using analytics to power their relationships with their customers.

Over the course of his career, Ed has advised some of the world’s major brands on how to apply new capabilities, analytics, and technology to improve their marketing and sales performance. Prior to joining McKinsey, Ed was a leader with a multinational professional services network, where he helped establish the CMO practice. He served on the board of directors of one of the first commercial buy-side data management platform companies. As an executive vice president and senior partner at a marketing data analytics company, Ed oversaw the analytics technology solutions, product management, product development, and transformation consulting groups and during his tenure, helped transform the organization from a data provider to a digital solutions company, with full technology, advisory, and data offerings. Prior to that, Ed was president of a major marketing analytics company, where he helped establish it as an industry leader in improving marketing effectiveness through predictive analytics.

A frequent speaker at industry events—such as Advertising Week, Association of National Advertisers, AdExchanger, and Wharton Customer Analytics—Ed is often cited in the press, including New York Times, Wall Street Journal, and AdAge. A distinguished scholar and alumni of Rensselaer Polytechnic Institute (RPI), Ed is on the advisory board of the analytics programs at RPI and for several years has served as a judge of the Award for Innovation by Lemelson Foundation, an annual award given at RPI and MIT.

Published work

The power of partnership: How the CEO–CMO relationship can drive outsize growth,” McKinsey & Company, October 2023

The new marketing model for growth: How CPGs can crack the code,” McKinsey & Company, September 2021

Past experience

Deloitte Digital

Executive vice president and senior partner

Marketing Management Analytics

Managing director

Andersen Business Consulting


Rensselaer Polytechnic Institute
MS, Human Computer Interaction in technical communications