Bogdan is focused on helping clients in the consumer goods, retail, and technology sectors be more competitive by renewing their strategy, building new capabilities, and bringing to life ambitious growth objectives. With more than 20 years of experience in the consumer industry, Bogdan brings deep expertise in growth strategy, turnaround programs, e-commerce, commercial excellence, advanced marketing ecosystems, and technology.
In his work with consumer goods companies, Bogdan works with CEOs to reconfigure the growth chessboard of their business, and to put in place the required enablers to deliver. Bogdan partners with chief marketing officers across sectors to create the “future of marketing” for their organizations, crafting AI-first processes, assessing talent requirements, and building new consumer realities across media and commerce.
In one case, Bogdan worked with an iconic, European-scale retail client and supported the turnaround growth of its e-commerce division by activating multiple levers from customer-experience improvement, online user-experience development-pipeline acceleration, digital-marketing scale-up, and more.
Bogdan leads the consumer industry work in our London office, spanning consumer goods, retail and apparel, fashion and luxury. Before joining McKinsey, Bogdan spent more than a decade in consumer goods marketing.
Outside of work, Bogdan is a passionate home-studio recording musician. He rediscovered film photography, plays table tennis, and enjoys traveling with his wife.
