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Dr. Andreas Cornet

Senior PartnerMunich

Leads our work with automotive suppliers in EMEA, focusing in the areas of strategy, marketing and product development

Andreas founded the Automotive Sales and Marketing Group at McKinsey Europe and has led it for the past five years. He now leads McKinsey’s Automotive Supplier sector in EMEA and has recently been working with the the CLEPA European Association of Automotive Suppliers to create a global perspective for suppliers.

Since joining McKinsey over two decades ago, Andreas has mainly worked in the automotive and automotive supply industries and in the fields of consumer and industrial electronics with a special focus on strategy, sales and marketing, branding, product positioning, and product development.

Some of his recent client work includes:

  • redesigning the sales and marketing department for an automotive supplier
  • launching a new product line for an automotive company
  • optimizing product positioning and branding for a successor model
  • supporting a conquest- and loyalty-focused retail initiative for a premium OEM
  • launching a European sales stimulation program for a mobile manufacturer
  • supporting a retail optimization program for a passenger car OEM

Prior to joining McKinsey, Andreas co-founded a software consulting company where he worked until joining the firm in 1994. Andreas is a native German speaker, but is also proficient in Dutch, English, French, and Spanish.

Published work

A road map for Europe’s automotive industry,” McKinsey & Company, August 2023

Why the automotive future is electric,” McKinsey & Company, September 2021

Reboost: A comprehensive view on the changing powertrain component market and how suppliers can succeed,” McKinsey & Company, November 2019

A long-term vision for the European automotive industry,” McKinsey & Company, January 2019


Technical University of Aachen
MS in mechanical engineering

WHU - Otto Beisheim School of Management, Koblenz