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Alexis Wolfer

Delivers breakthrough data-driven growth, digital-marketing excellence, and personalization for consumer brands and retailers, with a particular expertise in beauty

About

A partner in McKinsey’s Southern California office, Alexis is a core leader in the Growth, Marketing & Sales Practice and head of the North America Beauty Practice. She steers the firm’s beauty industry insights, including the flagship State of Beauty report, and brings more than 20 years of experience advising brands, retailers, and investors on unlocking data-driven growth.

Alexis partners directly with retailers and brands to lead commercial transformations, shape consumer-led growth strategies, and deploy cutting-edge personalization programs. She also brings this deep sector expertise to private capital, advising leading private equity firms and institutional investors on M&A strategy, commercial due diligence, and post-acquisition growth.

Before joining McKinsey, Alexis spent more than a decade as an entrepreneur in the beauty and women’s lifestyle space. She founded an award-winning online women’s lifestyle magazine and simultaneously advised large consumer-product companies and early-stage start-ups on brand positioning, product development, and launch strategy. Alexis has also authored two best-selling beauty books and regularly appeared on-air as a beauty expert for major television networks. She holds an MBA from Harvard Business School, where she graduated with distinction and was elected co-president of the Women’s Student Association, and an MA in human rights from Columbia University.

PUBLISHED WORK

From aisle to algorithm: The beauty categories, channels, and concepts shaping 2030 growth,” McKinsey & Company, June 2026

A close look at the global beauty industry in 2025,” McKinsey & Company, August 2025

State of Beauty 2025: Solving a shifting growth puzzle,” McKinsey & Company, June 2025

How beauty players can scale gen AI in 2025,” McKinsey & Company, January 2025

The beauty boom and beyond: Can the industry maintain its growth?” McKinsey & Company, September 2024