Abdellah is a core leader of McKinsey’s Consumer Packaged Goods and Retail Practices in the Middle East. He supports organizations on strategic, commercial, operational, and organizational issues. His areas of expertise are the consumer and retail sectors in Middle East—more specifically, leading tech-enabled transformations, leveraging digital and advanced analytics, in those sectors.
Abdellah is a thought leader on the topics of consumer and retail industries of the future and has written several publications and articles on those subjects. He leads the research associated with the firm’s Consumer Sentiment Survey in the Middle East, a proprietary survey that measures the pulse of consumer trends and behavior in the region. Abdellah also serves family-owned businesses in the region on strategic, organizational, and transformation issues.
Videos
“How are consumer buying preferences shifting across the Middle East region?,” McKinsey & Company, April 2018
Published work
“Navigating a perfect storm in the Middle East’s consumer sector,” McKinsey & Company, May 2019
“This is how Middle Eastern retailers can keep up with e-commerce,” McKinsey & Company and World Economic Forum, April 2019
“Retailing in the Middle East: How to recapture profitable growth,” McKinsey & Company, November 2017
“The future of key-account management in the Middle East,” McKinsey & Company, June 2017