Abdellah is a core leader of McKinsey’s Consumer Packaged Goods and Retail Practices in the Middle East. He supports organizations on strategic, commercial, operational, and organizational issues. His areas of expertise are the consumer and retail sectors in Middle East—more specifically, leading tech-enabled transformations, leveraging digital and advanced analytics, in those sectors.
Abdellah is a thought leader on the topics of consumer and retail industries of the future and has written several publications and articles on those subjects. He leads the research associated with the firm’s Consumer Sentiment Survey in the Middle East, a proprietary survey that measures the pulse of consumer trends and behavior in the region. Abdellah also serves family-owned businesses in the region on strategic, organizational, and transformation issues.