Hamza advises leading public and private sector organizations on growth and innovation by driving marketing and commercial excellence, translating innovation into business value, and empowering his clients to build stronger teams and organizations.
He is a frequent speaker and writer on growth and innovation themes—including delivering talks at VivaTech and Mobile World Congress; serving as a jury member at Cannes Lions and a final round judge for the Effie Awards UK; and more.
He has lived in and served leading organizations in the United Kingdom, United States, United Arab Emirates, Pakistan, and most recently Saudi Arabia.
Examples of Hamza’s recent client work include the following:
- developing growth and innovation strategies (new markets, segments, products and services, and channels) for several organizations across sectors and regions
- delivering growth transformations for several organizations, focusing on activating and scaling marketing, sales, and pricing improvement levers
- designing and launching multiple new business ventures for organizations across the United Kingdom, Europe, and the Middle East
- leading a marketing ROI improvement program for a national tourism organization, including building and activating an ROI model, launching an ecosystem-wide media consolidation program, and identifying opportunities to improve the agency collaboration model
- conducting a digital transformation at a global telecommunications company, aligning on a value-capture ambition of €4 billion to €5 billion, deploying an agile-at-scale organization to over 4,000 employees, and delivering proofs of concept in digital marketing, e-commerce, and CRM acceleration
- developing ecosystem-led innovation strategies for several organizations, identifying and prioritizing opportunities beyond the core business, assessing customer engagement and value-creation levers, and launching new strategic partnerships
- collaborating with multiple national innovation entities across the United Kingdom, Europe, and the Middle East on scaling critical programs and initiatives
In addition to his work at McKinsey, he is passionate about using technology to drive positive societal change and serves on the board of a mental health nonprofit in Pakistan.
